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Posts tagged with Directive

Econsultancy’s solution to EU e-Privacy Directive compliance

EU privacy directiveThere has been a huge amount of interest within the Econsultancy community around the EU e-Privacy Directive, sometimes rather misleadingly referred to as the ‘EU Cookie Law’ (as it doesn’t just apply to cookies). This is not surprising as the deadline for compliance with the directive in the UK is May 26th so less than two months away. 

People have been asking "So what is Econsultancy going to do on its site?", and "What do you think is best practice?", and "Will Econsultancy.com be compliant?". Today we have set live our ‘solution’. 

(UPDATE, 18 April 2012: Our new report, The EU Cookie Law: A Guide to Compliance, explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, and includes examples of how websites can gain users’ consent for setting cookies. Do check it out.)

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82% of digital marketers think the EU cookie law is bad for the web

While most digital marketers are making at least some preparations for the implementations of the EU's e-Privacy Directive, the vast majority see it as a negative step for the web.

Econsultancy has surveyed more than 700 marketers for their opinions on the EU cookie laws, and to find out what preparations have been made for the May 26 deadline. 

We have published the full results of our EU e-Privacy Directive Survey for you to download, but here are some of the highlights from the study. 

(UPDATE, 18 April 2012: Our new report, The EU Cookie Law: A Guide to Compliance, explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, and includes examples of how websites can gain users’ consent for setting cookies. Do check it out.)

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EU cookie law: three approaches to compliance

We've covered the impending EU 'cookie law' a number of times on this blog, but we've yet to see many practical examples of implementation. 

There are exceptions, such as the Information Commissioner's Office (ICO) website, which has to set an example (though even this isn't enough to comply), but most are being kept under wraps. 

This is because online businesses are not going to add any interruptive messaging to their sites until the last possible moment, and perhaps not before they've seen what their rivals are doing about it. 

I've been speaking to 4Ps Marketing CTO Matt Stannard, who has kindly provided these mock ups of how some popular sites could choose to comply with the EU directive.

(UPDATE, 18 April 2012: Our new report, The EU Cookie Law: A Guide to Compliance, explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, and includes examples of how websites can gain users’ consent for setting cookies. Do check it out.)

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Cookie compliance: Econsultancy analyses the latest ICO guidance

I’ve been on record a number of times saying that I think the EC Directives relating to cookies are fundamentally flawed. We could make a parallel with the current UK/EU Euro ‘situation’ but let’s not go there. In the UK the Information Commissioner’s Office (ICO) has a duty to enforce these directives and, as they say, “This isn’t going away. It’s the law.”

Yesterday the ICO released its updated guidance for UK website owners. You can download the PDF from the link in the news release. 

Given the tough task of interpretation, guidance and enforcement that is the ICO’s duty, I have to say that I think this document is a valiant and comprehensive effort given the task and I’d commend them for this. I would urge you to read it for the full details. It is clearly written and quite practical.

Below are some of my initial thoughts on reading this latest guidance.

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Will the EU sour Facebook's 2012 IPO?

Facebook is the world's largest social networking company and widely considered to be one of the most powerful internet companies in the world.

So powerful is Facebook that many observers see it as a potential threat to entrenched players like Google.

Despite Facebook's power, size and revenue, however, it remains privately-held thanks in large part to co-founder Mark Zuckerberg's desire to keep the company free from external influences which might be distracting and harmful.

But that soon could be changing according to the Wall Street Journal, which is reporting that the Palo Alto-based company is prepping an IPO in the second quarter of 2012.

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