Posts tagged with Directory

JUMP feature: Sharing metrics will move the industry forward

For our second JUMP interview, we reached out to MPG's EVP/Managing Director Innovation, Mitch Oscar, who just had a hand in creating the first ad supported Video on Demand directory in conjunction with the American Association of Advertising Agencies, Mediaocean and Rentrak. 

We spoke to Oscar about innovation in the advanced TV space, what metrics are being used to measure Video on Demand (VOD), and how we, as an industry, have to share more so we can advance.

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