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Posts tagged with Disney

What would a Twitter acquisition mean for marketers?

For weeks, rumors have been swirling that Twitter is a buy-out target.

The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.

It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.

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10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.


Everything brands need to know about Gifs

The internet economy has been partying like it's 1999, so it's fitting that something that was popular in 1999, the animated Gif, has found a role on the modern web.

Here's what brands need to know about the image file format that has found new life.


Amplifying the customer experience

Industries ranging from theme parks to sports venues are amplifying the customer experience by diving deeper into data and mining insights that are timely and add value.

Delivering a breakthrough customer experience requires close collaboration between marketing and technology. 

A truly collaborative experience depends on employees throughout the organisation reaching across the aisle and participating in delighting the customers. 


18 best branded Vines from September 2014

It’s your one-stop shop for all things six-seconds in length with a commercially creative twist.

September saw brilliant Vines from Samsung, Disney and Chrysler covering a broad range of topics including Halloween, classic sports footage and laptop smashing.

For even more economically delivered branded marvels, check out last month’s Vine round-up.


Six wonderful examples of marketing creative for your entertainment

In November Econsultancy is hosting the Festival of Marketing, a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more.

One of the themes of the event is Brand & Creative, so to give some inspiration on this topic I’ve collated some of the most eye-catching examples of creativity in marketing that I’ve seen recently.

So sit back and peruse these wonderful marketing campaigns, then buy yourself a ticket to the Festival of Marketing...


How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more

Although Disney has been enjoying a cultural and critical reappraisal for some time now, this year has seen a huge surge in its regard.

Frozen’s win in the Best Animated Feature category at the 2014 Oscars is surprisingly the first time the studio has ever won the award in its 13 year history. The critically well-received film is also about to overtake Toy Story 3 as the world’s highest grossing animated film ever. Things are looking up for the 91 year-old company. 

In terms of its online presence, according to data collected by Starcount, Disney was the second most popular brand in social media. The top spot was taken by Samsung, which I’ve already discussed in how Samsung owns social video

So how does Disney use its social channels to interact with its legions of loyal mousketeers? Is it merely through brand awareness, or is there more of a strategy than that?

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The 15 best branded Vines of 2013

Here in my 'expert' opinion are the best Vines created by brands in 2013.

Although seeing as Vine has only existed for approximately 11 months, here are the best branded examples from the entire existence of the service. That sounds far more impressive.

What makes a good branded Vine? Well, I'm glad you asked... 

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16 brilliant new branded Vines: Thanksgiving bonus edition

Happy Thanksgiving! Happy Hanukkah! Happy Thanksgivukkah! Uh... Happy Black Friday!?

Even with that opening salvo of well-wishing I feel like I'm still missing people. Hey, Happy ruddy Friday everyone!

Sit back, relax, pop on your work headphones (you're not sat on the back of a bus after all), and take a look at these 16 brilliant new Vines from brands, all collected during November 2013. Plus there's a Thanksgiving bonus at the end.

Then if that's not enough, check out October's 10 best new examples of branded Vines when you're done.


Occupy the app stores? 25 companies earn 50% of app revenue

According to mobile analytics firm Flurry, the amount of time U.S. consumers spend per day interacting with mobile apps surpassed time spent browsing the web in 2011.

In 2013, television will be the target. This month, the average consumers has spent 168 minutes each day in front of the small screen and 127 minutes in front of the even smaller screen. If mobile apps continue their march next year, they could conceivably leave television in the rear view mirror.


From user coercion to customer immersion

Selling has become tougher. Consumers are more sophisticated and competition more aggressive. We now use multiple touch points and we’ve become immune to age-old models of closing.

In this new age of cynicism, how can marketers cut through and deliver more valuable, immersive experiences and what research techniques should underpin these?

Consider this, just 5% of the brain represents what we consciously process and traditional market research can access. What we subconsciously process accounts for the remaining 95%.   

So, if our subconscious is smarter and faster than our conscious mind, why doesn’t more of today’s user experience and communications planning seek to tap into subconscious emotions?


Preteens on Facebook? For marketers, "it's complicated"

The countless brands trying to figure out how to take advantage of Facebook and produce an ROI received some good news, and bad news, today.

The good news: the world's largest social network is reportedly looking at ways to open itself up to preteens. The bad news: the world's largest social network is reportedly looking at ways to open itself up to preteens.