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Kermit the Frog took over Disney UK’s Twitter feed yesterday to promote the new Muppet movie.
As part of Disney's marketing around the film’s London premiere fans could post questions using the hashtag #AskKermit.
Hundreds of people took part, including actor Stephen Fry, and the hashtag was in the top ten trends on Thursday.
Not too long ago, one could track the e-reader and tablet markets separately and have a legitimate reason to do so. It was clear that the Kindle, for instance, was not the iPad, and the iPad was not the Kindle.
But as technology evolves and hardware prices continue to fall, the differences between e-readers and tablets is shrinking and it appears that both markets are, for all intents and purposes, converging rapidly.
That makes for an interesting battle between Apple and, well, everyone else.
Social games are ridiculously popular with Facebook users, which is making them just as popular with marketers. If you’re
thinking of adding a social game to your marketing mix in 2011, take
some tips from big brand expert Disney in terms of how to get it
Disney has teamed with Booyah, developer of the game Nightclub City, to promote its upcoming film TRON: Legacy.
Thanks to the rise of massive social networks, namely Facebook, and a multi-billion dollar virtual currency market, social gaming has become one of the hottest spaces on the consumer internet.
But there's another reason social gaming is so hot: it is putting the 'casual' back into the concept of 'casual gaming'. Through social games like Farmville and Mafia Wars, millions upon millions of non-gamers have become gamers. In the process, social games are potentially reshaping the gaming industry more broadly.
At this time a year ago, the global economy was imploding. We were in uncharted territory. Banks were on the brink. Lending dried up. Private equity was sitting tight. The wheels of the financial markets had stopped moving.
Flash forward to today. While there's still lots of debate about what the future holds and there's good reason to believe that we're not out of the woods yet, in some industries executives are feeling more confident. In the tech and media worlds, there are signs of life in the M&A markets.
Television networks have learned a few lessons from online advertising, but a new effort by Disney ignores the distinctions between the two media. According to AdAge today, ESPN and ABC are now testing advertising that will run above or below network shows during programming.
The latest in the networks' efforts to combat commercial fast forwarding, this plan confuses intrusion for engagement.
Hulu has fast become one of the internet's top destinations for professional video content. With free high-def programming from the likes of NBC, FOX, Comedy Central and many others, it's not hard to see why.
There's only one problem: it's only available in the United States.
Hulu's meteoric rise as the online video site of choice for big media companies looking for online distribution has attracted another equity partner: Disney.
The Walt Disney Company has announced a deal that sees Disney taking a 27% stake in Hulu and receiving 3 seats on Hulu's board. Hulu is now owned by Disney, News Corp., NBC Universal and a private equity firm.
Adobe Flash, the rich media technology that's pretty much ubiquitous on the internet, will soon have a second home: your television set.
Thanks to deals that will include the Flash software in the chips that go into televisions and set-top boxes, in the near future you may start coming across Flash while watching and using your TV.
Yesterday I discussed how The New York Times is looking to subscriptions or some form of paid content once again to help it weather not only a tough economy, but a dire financial situation brought about by declining print revenue.
Paid content can be a great business model but it's not always easy to pull off, especially when you've been giving your content away for free. After all, why would someone start paying for something you were giving them at no cost just a week ago?