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Posts tagged with Display Advertising Creative Formats

Flash and rich media a substantial portion of US ad impressions

display ad creative formatsFlash may not be Steve Jobs' favorite ad technology, but it, together with other rich media applications, accounts for a hefty 40 percent of online display advertising impressions.

The finding was released by comScore in study of the sizes, formats, and types of display ads used by advertisers on publisher sites.

In April of this year, nearly 60 percent of US display ad impressions standard GIF or JPEG. The latter accounted for 42.4 percent of ad impressions.