Posts tagged with Display Advertising

economist ad

The Economist: finding new readers with creative programmatic display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising.

The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process.

Proximity London was behind the work, marrying provocative content and contextual targeting to help The Economist target new users. 

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What is location-based advertising & why is it the next big thing?

66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up

This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential? 

For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.

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Flickr user: Michele Hubacek

Disproving the myth about display clicks & conversions

The belief that people who click display adverts are the ones who convert is a popular one but in fact the complete opposite is true – clickers are actually less likely to convert.

The notion that clicking and converting must be related is highly intuitive which is probably why the theory’s proved incredibly persistent.

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Two innovative display advertising case studies [APAC]

Recently, we've covered the trends in display advertising as well as some of the issues which came up in 2015.  

But in order to add some depth to our coverage of how display is changing and what you need to do to use it more effectively, it's helpful to look at some recent case studies.

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Four display advertising trends in APAC

In 2015, many marketers have been thinking about how display advertising now fits into the marketing mix.  

With so many other options available and with how confusing the display landscape has become with programmatic ad buying, it's not surprising that many people are now wondering just what their display strategy should be.

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target

Five controversial predictions for programmatic advertising trends in 2016

Programmatic advertising continued to creep into the generalist marketer's consciousness in 2015.

If you're interested, we recently wrote up a handy digest of some of 2015's programmatic trends.

But enough of looking backwards, let's look in the crystal ball and ask 'What's in store for 2016?'

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auction

Programmatic trends in 2015: the big picture

Boy oh boy, 2015 was a big year for advertising debate.

To try and bring some closure to a year of fervid discussion on the Econsultancy blog, we asked two experts on performance marketing to give us their view on programmatic in 2015.

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14 exciting digital marketing stats we've seen this week

I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas. 

No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished. 

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do not disturb

As marketers, do we really understand interruption?

I was reading an excellent article about the slow uptake of iBeacons when I became almost lucid, and started to see digital as the CFO sees it.

The power of digital technology can blind marketers to the simple question of 'will the customer use it?'

Too often, marketing technology is interruptive, based on providing value for the business but wish-washy engagement for the customer.

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report

Is there a future for publishers and display ads?

The debate around display advertising is currently rather polarised.

As some eschew standard display and forge ahead selling super-expensive native advertising, others continue at scale through programmatic, hoping the slide in CPM will cease.

But can publishers realistically make it to a middle ground, one of powerful display advertising based on greater relevance and intent?

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sun logo

Stats: how social media brought down The Sun paywall

On 30th November 2015 The Sun paywall will come crumbling down.

It's fairly obvious why Rebekah Brooks made the decision; publishers are nothing without the reach of social media and this U-turn perhaps proves that subscription models need to be flexible, balanced carefully with (increasingly native) advertising revenue.

Pageviews are the oxygen that keeps every revenue flame burning. But rather than me harping on about advertising and social media, I thought I'd tell the story of The Sun paywall in statistics alone. Here we go...

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Three ways first-party data could help increase online advertiser value

First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity.

Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world.

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