Posts tagged with Display Marketing

The truth about Real-Time Bidding (RTB): experts' view

Last week, we released a new Real Time Bidding (RTB) Buyer's Guide and an infographic on the RTB ecosystem. Though only a small percentage of marketers take advantage of this area of marketing, those who do are finding it to be one of the most efficient ways to reach customers across multiple touch points through a single campaign.

As there is still some confusion around this area, we reached out to four marketers deeply entrenched in RTB to find out what they think of it, the advantage of making it part of your spend and how it will affect the future of marketing.

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Display tips for marketers: infographic

Business audience marketing agency, Bizo, are encouraging marketers to capitalize on where audiences spend most of their time online instead of expecting potential customers to come to them.

By adding targeted display marketing into the mix, marketers can increase brand recall by 6% and boost form conversion rates by 30%.