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Posts tagged with Do Not Track Online Act Of 2011

Unworkable "Do Not Track" bills coming to the US

Online privacy may be one of the most important digital issues of the day, and it's only getting more important as more and more people use the internet more frequently.

Not suprisingly, government is increasingly looking to assert its role in the debate. Late last year, the U.S. Federal Trade Commission (FTC) issued a staff report suggesting that one attractive solution to many privacy concerns would be a Do Not Track mechanism that allows consumers to opt out of tracking.

The primary method of accomplishing this, the FTC proposed, would be a "persistent setting, similar to a cookie, on the consumer’s browser".