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Posts tagged with Dogpile

Researchers: paid search ads don't get as many clicks as believed

According to popular reports, 25-30% of the clicks search engines generate are produced by paid results. That's a number that seems reasonable on the surface given that paid search is a multi-billion dollar a year business.

But a study titled 'Investigating customer click through behaviour with integrated sponsored and nonsponsored results' in the International Journal of Internet Marketing and Advertising throws this figure into question, and also produces some food for thought when it comes to other common beliefs about paid search ads.