Posts tagged with Domain Expertise

Should you trust a startup?

If you run a business that's active online, or are involved in digital marketing in any way, chances are you've done business with a startup before.

No big deal, right? After all, today's hot startup could be tomorrow's Apple or Google, and even if it isn't, there's no denying that startups are a driving force behind innovation.

But should you always trust a startup? Are there times when joining forces with one is a bad idea?

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The top prerequisite for startups? Domain experience

Thanks to angel investors and VCs who have as much money to invest as Kool-aid to drink, young entrepreneurs with an idea and a dream increasingly have the opportunity to roll the dice.

Thankfully, most of them aren't trying to build the next Facebook. And while many are technology-focused, a growing number are industry-focused. If you look down the list of YCombinator-backed startups, for instance, you'll see quite a few that are targeting a traditional vertical.

To be sure, this is a good thing. While building a consumer internet media play is sexy, there are so many opportunities for new companies to apply technology to industry's greatest challenges. That entrepreneurs are increasingly trying to do so is a positive thing.

But how many of these startups will succeed?

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