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Thinking of a name for your new website is difficult, and the longer you leave it the harder it gets.
Here’s the situation I’m in… Me, my wife and few of our friends have decided to pool together our various digital skills and resources to start a new film and music website in our spare time.
We know what the content will be (stupid, rambling), we know roughly what our strategy is (hit and hope) and we know what our goals are (free beer).
Recently introduced, brand top level domains (TLDs) offer a range of opportunities for brands. Here are some of the potential benefits of brand TLDs...
I reported at the end of last year on Nominet's controversial proposals for .uk domains, which were viewed with scepticism by many businesses.
Nominet recently came back after a consultation process with modified proposals, but the big question still remains: are they actually necessary?
The problem is that this move potentialy devalues .co.uk domains, and will therefore force businesses to cough up for the .uk equivalent.
And who benefits? Nominet, to the tune of £25m+...
With new gTLDs due to start appearing on the web, it’s time again for brand owners to stop and think about their domain strategy.
ICANN (Internet Corporation for Assigned Names and Numbers), the body responsible for managing and coordinating the Internet’s Domain Name System, last week made a surprise announcement that the first new gTLD could go live in the internet as early as August 28 2013 and we may see the first registrations from September 28.
The new generic top-level domain program will enable the introduction of new gTLDs into the domain name space.
Super Bowl Sunday is no stranger to surprises. With brands spending countless millions on Super Bowl ad campaigns, doing the unexpected or revealing something new on America's biggest day in sport is a no-brainer.
One of yesterday's surprises came courtesy of an ad Paramount Pictures ran for the new Star Trek movie, Star Trek: Into Darkness.
Chris Anderson's book, The Long Tail: Why the Future of Business is Selling Less of More, sits on the bookshelves (or e-readers) of countless entrepreneurs. For many, it has even been an influential book whose ideas have played a role in key business decisions.
Over the years, however, some have asked "Just how long is the long tail?" and interestingly, in many cases, the answer appears to be "not that long at all."
Launching a new website is a big event for most companies, and while most of the effort is typically focused on building a great website that delivers compelling content and a superb user experience, what you do before you launch can impact your post-launch success.
Here are five ways you can promote a successful launch before you introduce the world to a new website.
Google may have produced a few chuckles with its application to run a .lol gTLD, but some companies believe there's serious cash to be made in the so-called .brand domains that ICANN is going to be approving.
One such company, Donuts, is so confident that the new gTLDs are going to be a hit that it's reportedly raised a $100m Series A round of funding to operate a portfolio of them.
Finding a good .com domain name can be tough work these days. There's a good chance that when you go to your favorite domain registrar and type in that perfect .com, it's taken.
There are, of course, alternatives to .com. And one of the alternatives receiving a big marketing push is .co.
I wrote about the GoDaddy checkout process about a year ago, and it was one of the longest and most annoying checkouts I have seen on any e-commerce site.
There were up to ten separate steps in the process, depending on the options you select along the way, and so much cross-selling that finding a path through to the end was a real challenge. It was the very opposite of checkout best practice.
Since I last looked, GoDaddy has made a few changes to the process, so I've been seeing if it is an improvement on the previous version...