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Posts tagged with Doritos Locos Tacos

Taco Bell builds on Doritos Locos Tacos launch with AR and QR codes

Taco Bell is using augmented reality (AR) and QR codes to build on its social marketing campaign for the launch of Doritos Locos Tacos.

The new taco, which comes in a nacho cheese Doritos shell, was launched yesterday after several weeks of promotional activity on Twitter and Facebook.

This included a Twitter competition last month, which asked people to retweet the name of the product and drummed up a serious amount of buzz in the process.

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