Posts tagged with Dot Mailer

10 brands hijacking your Twitter feed with creative preview images

Last month Twitter added an image preview feature that causes pictures and Vines to automatically appear in users' timelines.

Prior to the update users had to manually expand the media or click through to view the full tweet, but we're now shown a small preview window whether we like it or not..

As with all alterations to the Twitter interface, the update was met with outrage from users who always seem surprised when agile and innovative tech companies seek to evolve their product.

The new image previews can occasionally cause problems, like this morning when my colleague Ben Davis caught a glimpse of a very NSFW picture that someone I follow had tweeted, but in general I find they add some much needed variety to my Twitter timeline.

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Mobile email marketing tips from dotMailer's Tink Taylor

With around 15% to 20% of email opened on a mobile device, marketers need to ensure that their email campaigns cater to this growing trend. 

However, our recent Email Marketing Census found that 39% of companies had no strategy for mobile email, while 48% were unaware how many of their emails were opened on phones.

To find out more about the challenges involved in optimising email campaigns for mobile, including the level of investment required and the ROI, I spoke to dotMailer MD Tink Taylor...

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Mobile email: are the top brands getting it right?

Mobile raises a number of challenges for email marketers. 

They have to consider the usability for people who click on links within the email, the clarity for readers who are prioritising their messages, and the fact that you never truly know when a recipient will use mobile.

But it’s too big an opportunity to simply ignore it. Research shows that around 15% to 20% of email is opened on a mobile device, and 41% of European smartphone owners would either close or delete an email not optimised for mobile.

To see whether brands are responding to this trend, dotMailer reviewed the emails of 19 retailers including M&S, Tesco, Homebase, Amazon and ASOS.

It evaluated various design, usability and technical criteria on emails opened on iPhone, Android and Blackberry devices. 

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UK retailers need to improve their email marketing efforts

The UK's retailers still have plenty of room for improvement in their email campaigns and are not making the most of tactics which could improve their email ROI, according to a new study.

Marks and Spencer and H Samuel both performed well and scored 81 in the study, but both Somerfield and H&M need to improve, as they were joint bottom on 48. 

Overall scores were down compared to last year's survey, with retailers failing on crucial areas like personalisation and gathering relevant information when customers sign up in the first place.

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