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Posts tagged with Downloadable Content

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Why downloadable content should be part of your marketing strategy

Marketers put a lot of effort into social media marketing and blogging because both are great for raising awareness and interacting with potential customers. 

With all of the positive statistics surrounding these mediums, it can be tempting to focus all of your efforts here. 

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B2B lead generation: when to use registration forms

From downloadable whitepapers to video demos, content is one of the most popular ways B2B companies seek to generate leads online.

In many if not most cases, that content comes with a price: to access it, the interested party must fill out a registration form.

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