Posts tagged with Dr. Pepper

Sandwiches, soda, and sports climb the Social Business Index

As if anticipating items we'll find on coffee tables in living rooms across the country this Super Bowl Sunday, last week's Social Business Index featured climbs from sandwich, soda, and sports brands: Subway, Dr. Pepper, and the NHL.

The index, produced by The Dachis Group, offers a real-time performance ranking of 30,000+ multinationals in social. Each week we take a look at the top twenty listings and call out those that made moves worth noting. 

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Marketers on Chatroulette: Is this a good idea?

Do you have a ChatRoulette strategy yet? More than a few brands have been dipping their toes into the murky waters of the NSFW video chatting site that has been doubling in popularity lately.

And while tapping into a rapidly growing audience may be tempting, brands should ask themselves a question before trying out any new medium — especially one with a shady reputation. What do they hope to get out of it?

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