Posts tagged with Draw Something

Draw Something draws television interest, CBS pilot

Many have criticized Zynga's $200m acquisition of OMGPOP, the company behind the hit mobile game Draw Something.

According to critics of the deal, Zynga overpaid for the game just as it was hitting its peak, it will never recoup the purchase price and it could even be scantly remembered by consumers in a year's time.

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Zynga brings brands to Draw Something

When Zynga shelled out $200m for OMGPOP, the maker of Draw Something, the social gaming giant was buying what was, at the time, the owner of the hottest mobile game in the world.

But despite its popularity and the fact that it was generating hundreds of thousands of dollars each day in revenue, the steep price Zynga paid for a company that was once on the brink of failure naturally raised questions about whether it overpaid.

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Has social gaming on Facebook peaked?

One of the biggest drivers of Facebook's success has arguably been the rise of social gaming.

From Mafia Wars to Farmville, Facebook's platform has become a virtual gaming console of sorts for millions upon millions of consumers, creating a multi-billion dollar virtual currency opportunity for Facebook that it's exploiting with Facebook Credits.

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The rise of the billion dollar mobile gaming market: infographic

It can't be surprising to anyone with a smart phone (or has been on any form of public transportation) that mobile gaming is on the rise. Developers are scrambling to get the next big hit like Draw Something as the mobile and social game giants, Rovio and Zynga, are continuing to dominate the market.  

According to a new infographic by businessdegree.net, more than $12 billion was generated by mobile gaming in 2011 with 34% of the top grossing apps in the app store using the freemium model. Once someone is hooked, they'll continue to spend a few dollars to continue to enhance their play. On average freemium games make $12.92 a month per user. 

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Charting Draw Something's phenomenal growth: infographic

Who doesn't love a good success story and Draw Something is a perfect example of this. We first reported on it's phenomenal growth of 20 million downloads in five weeks and then saw as Zynga acquired OMGPOP, the maker of the app, for $200 million.

The team at Couchbase has put together an infographic showing the progression of Draw Something's growth and the number of servers it took to keep it going. 

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Draw Something: one app + five weeks + 20m downloads = $200m acquisition by Zynga

What does a single app that generates 20m downloads and $100,000 per day in revenue in five weeks? In the case of OMGPOP, the maker of the hit app Draw Something, it apparently gets you acquired in week six.

Today, social gaming giant Zynga announced that it has acquired OMGPOP.

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Draw Something: one app, five weeks, 20m downloads

Developers hoping to cash in on the app gold rush today face a harsh reality. Competition is fierce, standing out can seem like an impossible task and well-heeled companies are capable of producing bigger and better apps more rapidly than ever before.

Even so, app store success stories like keep developers going.

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