Posts tagged with Dropbox

growth

A no-bullshit framework for growth hacking

Can any marketer simply implement the tricks that Instagram, Airbnb and PayPal used to stimulate growth?

Of course not, but there is a way of thinking and a mindset that will set you on the right path.

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How seven ecommerce brands use highly persuasive copywriting

Just be a human. It's fairly easy to do. You are one after all.

This is a follow-up to my previous article five evocative examples of ecommerce copywriting where I highlighted how Onefinestay, Firebox, Norman Records, Firebox, Mr Porter and BrewDog use different writing styles in order to achieve similar goals.

The gains from creating quality copy for your ecommerce site are huge and widely varied: it can make your brand more trustworthy and foster a deeper sense of loyalty. Inventive, engaging or witty copy will entertain your customers and encourage them to stick around. The creation of original copy can also create a deeper job satisfaction because your writers will have more creative freedom.

This is before we've even got to the possible improvements in conversion rates.

How can all of this be achieved? Take a look at some of the examples below for inspiration and always remember the opening mantra.

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What growth hacking teaches us about marketing

What is growth hacking? If you haven’t heard of it, growth hacking is a marketing technique that uses analysis and creativity to sell products and gain exposure.

It differs from traditional marketing by focusing on social metrics and other digital channels to analyze user behavior and deploy innovative or low-cost alternatives to traditional demand-generation and campaign-based marketing.

Perhaps the most famous example of growth hacking was Hotmail. By employing a signature on every out-bound email that said, “Sent from Hotmail. Get your free Hotmail email today!”

Hotmail was able to drive incredible growth numbers in a very short amount of time.

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Start Me Up! A profile of Marvel, turning your Dropbox images into prototypes

Sending email attachments to pitch for work is starting to feel like an ugly way to present your hard-crafted work to clients.

Marvel has been created to smooth this process via Dropbox, allowing files to be converted to prototypes once uploaded.

I spoke to Murat Mutlu, Product Designer and Co-Founder about Marvel app.

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Box, Microsoft fight back against Google Drive

After years of waiting, Google finally launched Google Drive this week.

Naturally, Google's entry into the online storage market raised questions about some of the companies that have established themselves in the space, such as Dropbox. Will Google make it harder for them to grow and thrive, or will it fail to gain traction?

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Will Google Drive leave Dropbox in the dust?

Though the rumors have been predicting this for weeks, Google has officially announced the launch of Google Drive. For anyone who has used Dropbox before, Google Drive is pretty much the same in terms of storing documents.

The key difference is that Google Docs is built into Google Drive so it's easier to create and collaborate on documents. Once you share content on Google Drive you can add and reply to comments on anything including PDFs, images and video files.

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Richest feature ever? Dropbox raises $250m

Dropbox, the company that has made "your files, anywhere" a reality for some 45m users, confirmed yesterday that it has raised a whopping $250m Series B at a rumored valuation of $4bn.

Also revealed yesterday: the fact that in 2009, then-Apple CEO Steve Jobs invited Dropbox's two twenty-something co-founders to a meeting in which he offered to acquire their company for a nine-figure amount.

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Why misleading your customers is a bad strategy

Cloud file storage and syncing service Dropbox is arguably one of the hottest startups in Silicon Valley. It recently hit two big milestones: 25m users, and 200m files saved each day, and appears to have a very bright future.

But it also has a bit of explaining to do following a change to its Terms of Service.

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When search ads don't work

For many businesses, search ads, namely Google AdWords, seem like a panacea for acquiring customers. After all, your potential customers are searching and search advertising seems like the ideal way to connect with them when they're searching for the product or service you're offering.

But as powerful a marketing tool as search ads have been for millions of businesses, search ads don't work for everybody.

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