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Posts tagged with Dynamic Content

the entertainer

How The Entertainer uses personalised, dynamic email content

The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.

With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. 

Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.

2 comments

Penalisation for personalisation: Google, dynamic content & SEO

Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction.

5 comments

Design, timing and social media key to email marketers in 2010: report

Although the global economy appears to be on the mend, smart companies are finding ways to get the most out of their marketing efforts. For many, maximizing mailing lists is a good way to do that. Email marketing showed strong growth in 2009 and according to several surveys, a sizable percentage of companies will either increase or maintain their email marketing budgets in 2010.

Where should they focus their investments? As part of email marketing solutions provider StrongMail's latest Email Breakthrough Report, a team of email marketing veterans reviewed hundreds of recent email campaigns and came up with a list of trends that email marketers should be looking at in early 2010.

2 comments