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Posts tagged with Dynamic Creative


Four video campaigns that used dynamic creative

Dynamic creative in video is not yet commonplace, particularly in display advertising.

The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable.

So, I thought I'd trawl around and find some examples of dynamic video creative.

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The real time world of display advertising. Part two: dynamic creative

Disruptive technological advancements in display advertising have opened a wealth of options for marketers. They can optimise as never before by running personalized, cost-effective, scalable campaigns, in real time.

In the fast-paced world of online advertising, enhanced targeting can generate real time decision making and thus create performance uplift. 

Making sense of this real time revolution is a formidable task. My goal in this series is to help marketers put things in place while offering practical advice. In part one, I discussed real time bidding (RTB).

Now, part two is dedicated to dynamic creative.  

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