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Posts tagged with E Commerce

Digital priorities and challenges for Australian retailers in 2013

With only weeks left before the end of the 2012, most retailers already have their strategies in place to ensure success and growth for their business in the new year. 

We've already detailed how retailers in the region are currently, optimistic about overall sales performance, but are still generally neglecting the opportunities found online. 

As part of an analysis towards changing this mindset, there are three areas of focus that needs to be considered.


Australians prefer local online stores.. but only if the price is right

In a recent survey, 98% of Australians cited that they would prefer to make online purchases from local retailers - but a huge 85% are instead turning to overseas stores, in order to secure cheaper prices and better deals. 

The findings come from MasterCard’s latest survey, which found that Australians consciously want to support local online retailers and would actively seek them out to make purchases, but only if prices were competitive to those offered by overseas retailers.


Australian retailers in high spirits during the lead-up to Christmas

Australian retailers are entering into the Christmas season with high spirits, but few expect to see more than 2% of sales from their online channel, according to a new Deloitte report. 

The Christmas Retailers’ Survey 2012 found many interesting trends regarding the current state of retail in Australia, yet the key issue within the findings appeared to be that online is still not a top priority for retail heads. 


Effective e-commerce: making the most of your time with the customer

Customer experience is now the real differentiator. Once a visitor arrives at your site, it’s vital to make the most of every moment by delivering a compelling and personalised experience.

Customers are more demanding than ever, so it’s essential to be switched-on to what will tip them from being a browser to a buyer, and how to increase basket value. However, this can seem increasingly daunting.

In a world with multiple channels, devices, customer segments, influencers, languages, and currencies, it seems there is no end of variables confronting every modern e-commerce professional.


Google needs e-commerce school after Nexus 4 ‘Play’ sale fails

Google's new smartphone, the Nexus 4, is available to buy and the search giant is currently accepting pre-orders through Play, its version of iTunes.

However we've been hearing some negative feedback around Play and the way Google is handling the entire purchase cycle for the Nexus 4, so decided to investigate the user experience.

We used the same e-commerce best practice criteria that we used for previous posts, the full details of which can be seen below. 

The verdict? Wait and buy the Nexus 4 in store. Here is why...


Expert opinion: post-Click Frenzy Australia

Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience. 

But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated. 

We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events… 


How Australian retailers can win the retail war this Christmas

Christmas is just over a month away and retailers should already have their festive marketing plans in action. 

Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts. 

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Australia is about to get Click Frenzy

A huge online flash sale will be taking place in Australia this Tuesday and already there are predictions it will attract some million shoppers and set a new online sales record. 

Event organiser Grant Arnott expects the event to become a national phenomenon and says transactions could amount to tens of millions of dollars for local retailers.


Six tips for Christmas PPC advertising

Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011.

Here are six key areas that online retailers should be thinking about now as they try to maximise their paid search campaigns this year.


Online retail in Australia [Infographic]

As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.

A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions


Majority of consumers ignore privacy and cookie info: stats

It seems that the vast majority of web users are not too concerned about viewing information about privacy and cookies, with just 1.47% clicking to find out more. 

Stats from a sample of 35m users of 29 websites from TRUSTe show that a tiny minority are choosing to find out more about cookies, while the majority of those choose not to change settings. 

This data suggests that, with the current implementation of the cookie law, online businesses have little to fear.... 


Are Australian retailers still lagging behind online?

Apparently, the short answer to this question is yes. 

It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels. 

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