Posts tagged with E Dialog

Do social interactions deliver higher value conversions than natural search?

A new study from e-Dialog and ClearSaleing suggests that conversions that occur after exposure to a brand on social media deliver more than $280 per order - compared to less than $100 for those that are driven by natural search.

Social also delivers better revenue per click ($5.24) than email ($3.18) and paid search ($4.38), indicating that purchasing intent is high.

The Guide To Market Leadership 2012 set out to identify the trends that will impact digital marketing this year, including improving conversion quality, increasing the focus on customer intent and seeking quality in display media campaigns.

4 comments

Email marketing boosts sales across channels: report

When retailers send out emails to their mailing lists, they might hope to see a jump in online sales. But according to a study conducted by Lightspeed Research on behalf of email marketer e-Dialog, they should also be looking for a jump offline.

That's because the study found that nearly 60% of consumers who receive a marketing email are more likely to make an in-store purchase. The even better news: only a small number of consumers indicated that they'd be less likely to make an in-store purchase because of a marketing email.

9 comments