Posts tagged with Ea

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YouTube strategy for brands: 10 of the best

Only 74 of the top 5,000 YouTube channels are from brands.

This research comes from Touchstorm’s latest study, The Touchstorm Video Index, covering Q3 2013 and concentrating on the 'YouTube 5,000', an elite group of channels with at least 43m views each.

Of those 5,000 channels, only 2% are owned by brands. That means there are 4,926 teenagers with webcams, older people with camcorders, vloggers with flipcams, bedroom animators with smartphones and various other fashionistas, musicians, close-up magicians, action figure critics and amateur film-makers who are completely dominating the platform and squeezing out the big companies.

What can brands do about this? Is there any hope for them?

Here are some key findings from the report, along with our own insight, ideas for strategy and a look at the brands who are using YouTube successfully.

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Occupy the app stores? 25 companies earn 50% of app revenue

According to mobile analytics firm Flurry, the amount of time U.S. consumers spend per day interacting with mobile apps surpassed time spent browsing the web in 2011.

In 2013, television will be the target. This month, the average consumers has spent 168 minutes each day in front of the small screen and 127 minutes in front of the even smaller screen. If mobile apps continue their march next year, they could conceivably leave television in the rear view mirror.

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EA prepares for a digital future

For companies in the business of making and selling video games, "It was the best of times, it was the worst of times" may be a fair way to describe the past several years.

Like so many industries, the video game industry has seen major changes in a very short period of time. That has created huge opportunities for new and established players alike, but has also produced significant challenges.

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The cloud: where your games go to die?

For consumers, the cloud's appeal is hard-to-resist.

From music to documents to applications, and everything in between, the ability to access our 'stuff' anywhere we go on any device is an extremely attractive proposition.

Until it isn't.

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Disney bets big on social gaming

Thanks to the rise of massive social networks, namely Facebook, and a multi-billion dollar virtual currency market, social gaming has become one of the hottest spaces on the consumer internet.

But there's another reason social gaming is so hot: it is putting the 'casual' back into the concept of 'casual gaming'. Through social games like Farmville and Mafia Wars, millions upon millions of non-gamers have become gamers. In the process, social games are potentially reshaping the gaming industry more broadly.

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