{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with E Bay

chart

10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

0 comments
black friday

Which retailer has the best Black Friday strategy?

2015 has seen retailers continue to evolve their Black Friday strategies, with many spreading sales across the period.

UK retailers, in particular, have learnt from last year's bumper day (a breakthrough for the holiday in the UK) and either dropped out from the race or tried to spread demand.

Let's have a look at the strategies being adopted by a number of major retailers.

0 comments

eBay's focus on UX pays off: mobile app review

To mark its 20th anniversary, eBay has launched a brand new version of its mobile app for Android and Apple. 

eBay claims the new design provides an improved shopping experience and that browsing and buying items is now much easier. I thought I’d check it out and see for myself.

5 comments

How eBay uses social media: Tumblr, Twitter and Instagram

Or… what is the point of following eBay on any social channel?

That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.

1 comment

Q&A: eBay on mobile commerce and innovation

EBay invested heavily in mobile from very early on, and its sales now reflect the value of this strategy. 

Almost half of eBay’s transactions globally are now touched by mobile at some point in the transaction, whether people research or buy on moble. 

I've been speaking to Jonathan Gabbai, Head of International Mobile at eBay about its mobile strategy...

0 comments
ebay logo

Eight interesting digital marketing stats we've seen this week

It's Friday, and as my colleague Ben Davis is busy with other tasks I've saddled up to takeover the internet statistics round up once again.

This week it includes customer data, Toyota's Twitter skills, mobile search, Christmas discounts, eBay, and other digital marketing goodness.

For more of the same, download the Econsultancy Internet Statistics Compendium...

2 comments

PayPal and eBay split up. Now what?

In case you haven’t heard, online giants eBay and PayPal decided to part ways and become independent companies.

eBay will become eBay Marketplace, and PayPal will simply exist without eBay’s affiliation. The news comes as no surprise to many, since the ecommerce world has witnessed new, intimidating entrants such as Twitter and Facebook over the past few months.

1 comment
tv and twitter viewing

Eight internet marketing statistics we've seen this week

This week the stats roundup offers you programmatic trading, international ecommerce, phablet shipments and the ever popular Twitter and TV.

Don't forget to check out the Internet Statistics Compendium for more internet marketing data and charts.

2 comments
mobile traffic ecommerce

10 great internet marketing stats from this week

A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters.

Get stuck in, but don't forget to check out the Internet Statistics Compendium for more online marketing figures and charts.

1 comment
sense of urgency

How to increase conversions by creating buyer urgency & fear of loss

A sense of urgency and fear of loss are powerful sales drivers in ecommerce.

Undecided shoppers can be encouraged to make an impulse purchase if they think they’re in direct competition with other people for a product that has limited availability.

I recently rounded up 11 examples from ecommerce sites that use stock levels to create buyer urgency, but that’s by no means the only tactic available.

Here is a range of other techniques used by well known brands that can prove to be very effective in driving conversions.

And just to clarify, I've intentionally avoided group discount and flash sale sites (e.g. Groupon) that are built around scarcity and deadlines.

5 comments
ebay logo

Brand pages on online marketplaces: A good idea, badly executed

If you were wise enough to setup an online marketplace in the early days of the internet and also had great business chops, you might have been a very rich person by now.

Some of the world’s biggest ecommerce companies are those that don’t actually sell any of their own products, or rely to a large extent on third-party sellers.

Amazon is the most obvious example, while eBay has also taken great pains to rebrand as a marketplace rather than an auction site (try saying that eBay is an auction site in a blog post and see how long it takes for the PRs to knock on your door).

Similarly, in the UK Play.com shifted from being an ecommerce site to an “online trading platform” after being bought out by Rakuten, a Japanese tech company that is best known for its Rakuten Ichiba marketplace.

5 comments

Eight interesting internet marketing statistics we've seen this week

It's time again to round up some of the most interesting internet marketing statistics we've seen this week.

This time round it includes eBay's partnership with Argos, big data, mobile marketing, alternative delivery methods and customer service.

For more of the same, download our Internet Statistics Compendium...

0 comments