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Posts tagged with E Bay

ebay logo

Ebay extends click and collect service to 650 Argos stores

Ebay has announced plans to expand its click & collect service with Argos to more than 65,000 sellers by the end of this year.

Following an “incredibly popular” trial period involving 50 eBay sellers and 150 Argos stores, click & collect will now be a delivery option from ‘eligible sellers’ at around 650 Argos stores.

By the end of 2015 eBay plans to extend the scheme to include 80,000 sellers.

The deal has a number of benefits for eBay, not least that it extends the brand’s presence on the high street following its experiments with Christmas pop-up shops in the centre of London.

Furthermore, Argos’ own click & collect service has already proven to be hugely popular among shoppers. The company’s 2014 Operational Review reported that ‘Check & Reserve’ now accounts for 31% of total sales.

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27 of the best branded Vines from June 2014

It’s the end of June and therefore we can finally reveal the very best of mini-movie-masterpieces from the preceding four and a bit weeks.

We have everything here from 'sweded' Ghostbusters, yogurt cruelty and donuts, so many donuts. (and yes I will be spelling donuts like that throughout the article).

So buckle up for exactly 162 seconds of entertainment. Longer if you stop to linger over my semi-insightful blathering.

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eBay and paid search

Does eBay really hate paid search?

Is eBay's latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater?

Following the release of the final results of an ongoing study, there have been headlines proclaiming that “eBay warns that search ads have 'no measurable benefit'”.

So, either eBay is making an outrageous claim that paid search ads don’t work. Or, the headlines are slightly misleading.

Having now read the paper by eBay, it would appear that both may be true.

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ebay logo

10 interesting digital marketing stats we've seen this week

Welcome to our regular roundup of the most interesting digital statistics we've seen this week.

It includes conversion rate optimization, World Cup consumer spending, internet ad revenue, social marketing and eBay's report on the efficacy of paid search.

And for more of the same, download Econsultancy's Internet Statistics Compendium...

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10 interesting digital marketing stats we've seen this week

Here they are folks, the finest digital marketing stats we've seen this week.

It includes the impact of Panda 4.0, the soft skills revolution, email marketing, showrooming and a tale that shows the power of social media.

And for more digital marketing stats, download the Econsultancy Internet Statistics Compendium...

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we saw last week.

Statistics include London Fashion Week, online reviews, real-time marketing, mobile conversion rates, Google click-to-call, and automotive sales on eBay.

For more digital marketing stats, check out our Internet Statistics Compendium.

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ebay logo

31% of UK shoppers research in-store before making purchase online: report

In order to thrive in the modern age of multichannel retailing brands have to be aware of the relationship between their offline and online sales channels.

Smart retailers such as John Lewis, B&Q and Marks & Spencer already partly attribute online sales to their brick-and-mortar stores as it’s naive to think that people buying through ecommerce haven’t been in-store for product research at some point.

A survey published by eBay gives a new insight into the relationship between offline and online retail by asking respondents about the channels they used to research a specific purchase.

In both the UK and Germany around a third of consumers used multiple channels during their purchase journey, including 31% of consumers who visited a store before buying online and 34% of consumers who did online research before a recent in-store purchase.

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depop logo

Depop’s app trumps eBay with a slick combination of m-commerce and social

Depop was launched in April 2013 and has achieved 200,000 downloads from the App Store so far. 

The UK based start-up, which is difficult to describe as anything but a cross between Instagram and eBay, expertly marries mobile commerce with social networking and has many advantages over other m-commerce platforms: simple and quick selling, fluid checkout, inherent social integration and no listing fees.

According to TechCrunch, the app has been responsible for 200,000 items being sold worldwide, at a value of around €5m and as of February 2013, Depop is now available for Android users, thereby extending its reach to the dominant operating system of mobile users worldwide.

If you haven’t heard of Depop before, now is the perfect time to acquaint yourself. Here I’ll be looking at the app from a user experience point of view to see what the advantages and disadvantages are in using it. 

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alibaba mobile app institial

10 websites that aren’t responsive (and probably should be)

Here’s a joyously surprising list brought to me by Andrew Warren Payne.

The headline is entirely factually correct, these websites are not responsive. Whether they should be or not is a matter for debate, and I hope one you will take up in the comments section.

There are pros and cons of going responsive and each organisation should be aware of its own ideal site strategy. I’m sure many of our readers know the UX and hence search boost of going responsive is now growing large enough to prove worthwhile, even in the face of much development time.

See what you think of this list.

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Tmall marketplace, China

10 advantages of selling on Ozon, Tmall and Allegro

There are many brands who have not considered selling on marketplaces like eBay and Amazon, let alone Ozon, Tmall and Allegro. 

But it’s an opportunity only the foolish would dismiss out of hand. For many brands it can bring in another big chunk of revenue if done well and a customised page on eBay for example, doesn’t necessarily devalue a brand’s image. 

BMW is one example of a company that successfully dipped its toe and then plunged into marketplaces. In fact, BMW used eBay before it had any of its own ecommerce functionality.

I attended the MetaPack Delivery Conference this week and heard from Al Gerrie of We Are Pentagon about the advantages of selling on marketplaces and what brands should look out for.

He also gave some detail on emerging marketplaces in growth areas such as Russia and China.

So what is there to know?

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Will Google have to start a marketplace?

With searchers choosing Amazon over Google for product searches and eBay resurgent, will Google have to launch its own marketplace to keep up?

Online retailers are a major source of advertising revenue for Google but shoppers are increasingly turning to Amazon as their shopping first port of call.  

In 2010 24% of shoppers began researching on Google verses 18% on Amazon, however in 2012 this had almost completely reversed with 30% on Amazon and only 13% on Google.

Google is clearly aiming to be the destination for product searches with the launch of Product Listing Ads (PLA). However, some industry experts are wondering whether to win in this space Google will need to go beyond simply advertising products and launch a fully-fledged marketplace.  

Here’s why...

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Mobile in 2014: eBay, Net-A-Porter and more give us their predictions

2013 was another fascinating year in mobile as many brands finally reached the point where smartphones and tablets now account for a majority of their site traffic.

This meant that businesses could no longer ignore the need to cater for mobile users, leading to a noticeable trend towards using responsive design as well as the launch of a number of excellent commerce apps.

The use of mobile technology in-store also became more prominent alongside a stronger focus on mobile search, location-based marketing and other related services such as click-and-collect.

So to round up some of the biggest developments in mobile from 2013 and look forward to what we can expect to see in the next 12 months, I spoke to mobile experts from eBay, Net-A-Porter, Schuh and Somo...

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