Posts tagged with Ebert

Roger Ebert goes freemium with The Ebert Club

For those of you paying attention to Oprah (or Twitter) this week, Roger Ebert was on the show to debut his new speaking voice. A series of cancer surgeries have taken his voice, but that hasn't stopped the storied film critic from plowing ahead with his work. He continues to write — film reviews, a lengthy Twitter feed and plenty of opinion writing online.  And now, the critic is using the increased attention he received this week to launch a new payment structure for his website.

Ebert is the most widely read film critic in the world. And he has parlayed that audience into a vibrant community online at But he doesn't make much money from that effort. Now, rather than charge viewers to get access his reviews and other content, he's going with a model that many online businesses are testing out: freemium content.