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Posts tagged with Ebuyer

Mega menu design trends in ecommerce: 2011 vs. 2014

Way, way back in 2011 we published an article looking at how 26 commerce sites presented their mega menus.

This refers to the drop-down menus that are generally situated within the horizontal navigation at the top of a webpage.

Web trends and UX design have changed in the intervening years, in large part due to increasing consumer adoption of mobile and new technologies such as responsive design, so I thought it would be interesting to revisit those same sites to see how they've evolved.

Here they are...

6 comments

How 'Mega Monday' turned sour for Ebuyer.com

While many online retailers will be counting the profits from increased sales on ‘Mega Monday’ there is a sobering lesson on how not to run a discount promotion from Ebuyer.com.

The electronics retailer joined the discount trend by offering a range of sale items for just £1, including laptops and PCs. However, the website couldn't handle the extra traffic that this offer generated. 

7 comments