Posts tagged with Ec

Econsultancy’s solution to EU e-Privacy Directive compliance

EU privacy directiveThere has been a huge amount of interest within the Econsultancy community around the EU e-Privacy Directive, sometimes rather misleadingly referred to as the ‘EU Cookie Law’ (as it doesn’t just apply to cookies). This is not surprising as the deadline for compliance with the directive in the UK is May 26th so less than two months away. 

People have been asking "So what is Econsultancy going to do on its site?", and "What do you think is best practice?", and "Will Econsultancy.com be compliant?". Today we have set live our ‘solution’. 

(UPDATE, 18 April 2012: Our new report, The EU Cookie Law: A Guide to Compliance, explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, and includes examples of how websites can gain users’ consent for setting cookies. Do check it out.)

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Cookie compliance: Econsultancy analyses the latest ICO guidance

I’ve been on record a number of times saying that I think the EC Directives relating to cookies are fundamentally flawed. We could make a parallel with the current UK/EU Euro ‘situation’ but let’s not go there. In the UK the Information Commissioner’s Office (ICO) has a duty to enforce these directives and, as they say, “This isn’t going away. It’s the law.”

Yesterday the ICO released its updated guidance for UK website owners. You can download the PDF from the link in the news release. 

Given the tough task of interpretation, guidance and enforcement that is the ICO’s duty, I have to say that I think this document is a valiant and comprehensive effort given the task and I’d commend them for this. I would urge you to read it for the full details. It is clearly written and quite practical.

Below are some of my initial thoughts on reading this latest guidance.

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Only 7% of Europeans shop online across borders

Despite the potential for growth in e-commerce in Europe, just 21% of online retailers are selling in other EC member states, and just 7% of people shop online across borders.

These are some of the findings of a European Commission survey, which were presented by Maglena Kuneva, the European commissioner for consumer affairs. He identifies language, regulatory barriers to business, as well as consumer trust issues, as some of the barriers to cross border e-commerce.

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