Posts tagged with E Circle

festival of marketing

Why the effective use of data is central to multichannel marketing

The Festival of Marketing is but a day away and the Econsultancy office is a hot bed of activity as our events team rushes around making sure to tie up all loose ends before everything kicks off.

The festival was inspired by our Modern Marketing Manifesto which aims to outline why we believe marketing is increasingly valuable and to define what it is to be a modern marketer.

One of the central themes running through the manifesto is the increasing importance of data driven marketing, so to find out more about this topic I spoke to Teradata eCircle’s country manager for UK and India Simon Bowker...


Email is most important channel for driving Christmas sales: infographic

Email is considered to be the most important channel for driving online sales this Christmas, according to a survey of marketing professionals by eCircle.

More than 40% of respondents said email is ‘very important’ for driving sales, followed by SEO and SEM (both 33%).

In comparison, social media is considered to be the fourth most important channel with 20%.

This tallies with data from the Econsultancy / Adestra Email Marketing Census.

It shows that more than two-thirds of companies (70%) rate email marketing as ‘excellent’ (23%) or ‘good’ (47%) in terms of return on investment. While this represents a slight fall from 2011 (72%), this is still a higher ROI than any other digital marketing channel except search engine optimisation (79%).