Posts tagged with Ecommerce

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Seven steps to plan & manage your affiliate marketing campaigns

Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign. 

Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.

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24 Sèvres: Will it disrupt the luxury ecommerce market?

The luxury ecommerce market is a hard nut to crack.

How do you recreate online the exclusive and highly personal nature of luxury shopping?

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Using data to improve your mobile conversion: A simple but effective approach

Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.

The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.

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Mobile benchmark

Mobile conversion rates: How does your site compare?

With conversion on mobile much lower then desktop, improving it is a priority for retailers.

How does your mobile conversion measure up?

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mat perkins

A day in the life of... Product Director at Klarna

Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services.

We caught up with Product Director Mat Perkins to find out more about his role.

(If you're after a new role yourself, check out the Econsultancy jobs board)

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ben chamberlain

A day in the life of... senior data scientist at ASOS

A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.

Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.

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allbird

Six emerging retailers with effective strategies

I hate powerpoint presentations. But the exception to the rule is always Mary Meeker's annual trends slideshare.

This year, Meeker highlights six online retailers as emerging companies with effective strategies. I thought it worthwhile picking them out and adding some more detail.

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Preparing for a Magento 1 to Magento 2 migration

Since its launch at the end of 2015, Magento 2 has been praised as a dramatic improvement on Magento 1.x versions (with significant changes in terms of usability, performance and functionality).

It has also been questioned for its premature release and lack of stability in core areas (such as checkout, product import payments etc). More recent feedback has been far more positive (especially on the last two releases), however lots of merchants are still struggling with the decision on whether to stick with Magento and, if so, when to migrate.

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Digital leadership: how to drive change in an ecommerce business

There is no one thing that defines an effective leader.

What my previous blog argued was that they were first and foremost people who worked out that their job wasn’t to know the answer but to know how to get to the answer.

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FMCG brands, if you didn’t have an Amazon strategy before, you need one now

Amazon’s culture lends itself to innovation, but its rapid development and deployment of the Amazon Echo is in a league of its own.

Opening with the original Amazon Echo in June 2015, the Seattle-based company released the Echo Dot in September 2016, the Echo Look just two weeks ago, and this week the newest member of the family; the Echo Show.

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apptus for ecommerce

An introduction to AI-powered ecommerce merchandising

Amazon has been using algorithms to try to sell you extra stuff for years.

But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.

Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.

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Five ways charities can encourage more online donations

Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.

But one industry isn’t seeing a big enough slice of that - the charity sector.

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