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It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.
Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.
Colour plays an important part in web design and ecommerce.
From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.
The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.
Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.
When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.
The new Oasis ecommerce website has lots of novel features that are worth noticing.
Luckily, I've compiled them here for all UX enthusiasts to enjoy.
The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.
With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change.
Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.
ASOS uses a combination of best practice design, quirky copywriting and micro UX to create a simple and fun checkout experience.
Here, I pick out eight features that make the ASOS checkout great.
(p.s. if you have created a great user experience recently, you've got until June 17th to enter the Masters of Marketing Awards)
Mega-menus are a mainstay of desktop ecommerce.
Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel.
In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue.
So, what of 2016? Let's have a look.
Wish is a well-funded mobile commerce platform in Europe and North America.
As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.
Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).
This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".
As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.
It's a bumper stats roundup this week.
If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.
As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.
How do UK adults consume media? On what devices? And in what frequency?
The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.
I've picked my highlights for marketers from the survey of 1,841 adults.
Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.
Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.