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Posts tagged with Ecommerce Analytics

A first look at Enhanced Ecommerce for Google Analytics

Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform.

This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities.

The changes include a series of funnel based reports, widening of the use of the Product ID dimension and Google Tag Manager support for the new functionality, all available through any standard GA account (Universal Analytics only).

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