Posts tagged with Ecommerce Checkout

Ecommerce checkout progress indicators: essential, not optional

We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process. 

I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling how close to the end they are.

So they might as well assume they’ve got a long way to go, get bored and give up.

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