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Posts tagged with Ecommerce Video

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Online video for ecommerce: what type of content should you create?

For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with the costs of video production dropping, there’s no reason why all retailers shouldn’t be embracing video - and hundreds of reasons why they should.

You probably already know how important video is for your ecommerce site, but do you know the best ways to effectively harness it?  

To start, videos should be produced using a scalable process and address content in which visitors are interested.


How to measure the effectiveness of ecommerce videos

Every ecommerce site needs video, which helps drive interest and engagement from consumers,  but how do you know if videos actually bring any money to the bottom line?

As a general rule, shoppers love videos, since they show off products in a way that still images can’t.

But how can site owners know if all the work they’re putting into videos is actually generating a return on investment?