tag:econsultancy.com,2008:/blog/tags/ecommerce Posts tagged with "ecommerce" from the Econsultancy blog 2018-07-27T16:00:00+01:00 tag:econsultancy.com,2008:BlogPost/70220 2018-07-27T16:00:00+01:00 2018-07-27T16:00:00+01:00 Five novel ways marketers are harnessing technology to improve results Jeff Rajeck <p><strong>Technology has been an essential part of the marketing toolkit for decades.</strong></p> <p>How marketers use technology to achieve their objectives, though, is constantly changing. As new channels emerge and consumers develop new behaviors, brands have to change how they harness data, computing power and analytics to keep current.</p><p><a href="https://econsultancy.com/blog/70220-five-novel-ways-marketers-are-harnessing-technology-to-improve-results/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70156 2018-07-10T11:00:00+01:00 2018-07-10T11:00:00+01:00 Are biometrics the future of UX testing and CRO? Rebecca Sentance <p><strong>Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.</strong></p> <p>Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.</p><p><a href="https://econsultancy.com/blog/70156-are-biometrics-the-future-of-ux-testing-and-cro/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70088 2018-06-12T14:29:00+01:00 2018-06-12T14:29:00+01:00 The digital transformation of Accent Group: A retail case study (part 2) Jeff Rajeck <p><strong>In <a href="https://econsultancy.com/blog/70087-the-digital-transformation-of-accent-group-a-retail-case-study-part-1/">part one of this case study</a>, Mark Teperson, Chief Digital Officer of Accent Group spoke about the company's digital transformation journey and some of the characteristics of a successful transformation.</strong></p> <p>In part two, we discuss the motivations for digital transformation, some of the challenges the company faced and how to measure success.</p><p><a href="https://econsultancy.com/blog/70088-the-digital-transformation-of-accent-group-a-retail-case-study-part-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69780 2018-02-08T09:45:00+00:00 2018-02-08T09:45:00+00:00 Five ways ecommerce brands can build customer loyalty Nikki Gilliland <p><strong>What makes a customer come back for more? </strong></p> <p>In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. </p><p><a href="https://econsultancy.com/blog/69780-five-ways-ecommerce-brands-can-build-customer-loyalty/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69741 2018-01-22T09:00:00+00:00 2018-01-22T09:00:00+00:00 Just half of ecommerce companies do regular usability testing (but 60% planning conversational commerce) Nikki Gilliland <p><strong>With global ecommerce sales predicted to rise to over $4 trillion by 2020, competition between online retailers has never been more intense.</strong></p> <p>According to Econsultancy’s <a href="https://econsultancy.com/reports/ecommerce-performance/" target="_blank">Ecommerce Performance report</a>, published in partnership with Conversion.com and based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.</p><p><a href="https://econsultancy.com/blog/69741-just-half-of-ecommerce-companies-do-regular-usability-testing-but-60-planning-conversational-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69673 2018-01-15T10:15:32+00:00 2018-01-15T10:15:32+00:00 A day in the life of... an account manager at Certona Ben Davis <p><strong>David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.</strong></p> <p>Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.</p><p><a href="https://econsultancy.com/blog/69673-a-day-in-the-life-of-an-account-manager-at-certona/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69705 2018-01-08T15:21:29+00:00 2018-01-08T15:21:29+00:00 What is best practice pagination? And how does it create amazing online experiences? Greg Randall <p><strong>For many, pagination is a typically forgotten page element, an afterthought, or something not taken seriously when constructing the page layout for product listing pages.  </strong></p> <p>In fact, the best practice treatment of the pagination page element contributes to creating amazing online experiences.  </p><p><a href="https://econsultancy.com/blog/69705-what-is-best-practice-pagination-and-how-does-it-create-amazing-online-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69676 2017-12-18T13:00:00+00:00 2017-12-18T13:00:00+00:00 Ecommerce trends in 2018: What do the experts predict? Nikki Gilliland <p><strong>What’s going to be hot in the world of ecommerce next year? </strong></p> <p>Our expert commentators have already <a href="https://econsultancy.com/blog/69653-what-were-the-biggest-ecommerce-trends-in-2017/" target="_blank">given their thoughts</a> on 2017, so let’s take a look at what they think will get us all talking in 2018.</p><p><a href="https://econsultancy.com/blog/69676-ecommerce-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69663 2017-12-14T09:30:00+00:00 2017-12-14T09:30:00+00:00 Don't patronise me with 'personalised' cart abandonment emails (a case study) Ben Davis <p><strong>Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.</strong></p> <p>But automated personalisation isn't <em>always</em> a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.</p><p><a href="https://econsultancy.com/blog/69663-don-t-patronise-me-with-personalised-cart-abandonment-emails-a-case-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69648 2017-12-13T09:30:00+00:00 2017-12-13T09:30:00+00:00 Four tips for reducing checkout abandonment Luke Griffiths <p><strong>All retailers - from huge multinationals to the independent -  face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve? </strong> </p> <p>Dropped baskets can happen at any stage of the customer journey, and can be due to a range of reasons, from a poorly designed website to a lack of fulfilment options. But it’s even more frustrating when this happens at the final hurdle, when customers are clicks away from getting through to the confirmation page.</p><p><a href="https://econsultancy.com/blog/69648-four-tips-for-reducing-checkout-abandonment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69659 2017-12-12T11:30:00+00:00 2017-12-12T11:30:00+00:00 10 inspiring ecommerce lookbooks that encourage sales Nikki Gilliland <p><strong>Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. </strong></p> <p>Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.</p><p><a href="https://econsultancy.com/blog/69659-10-inspiring-ecommerce-lookbooks-that-encourage-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69653 2017-12-11T09:30:00+00:00 2017-12-11T09:30:00+00:00 What were the biggest ecommerce trends in 2017? Nikki Gilliland <p><strong>It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.</strong></p> <p>So, what were the biggest talking points?</p><p><a href="https://econsultancy.com/blog/69653-what-were-the-biggest-ecommerce-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69608 2017-11-27T17:00:00+00:00 2017-11-27T17:00:00+00:00 Eight Singles Day insights for Asian brands targeting 2018 Kestrel Lee <p><strong>Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival's performance in 2017.</strong></p><p><a href="https://econsultancy.com/blog/69608-eight-singles-day-insights-for-asian-brands-targeting-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69603 2017-11-24T11:13:21+00:00 2017-11-24T11:13:21+00:00 GAME shows risks of Black Friday downtime despite impressive strategy Ben Davis <p><strong>The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.</strong></p> <p>But that is easily undermined if your site is down for an extended period of time.</p><p><a href="https://econsultancy.com/blog/69603-game-shows-risks-of-black-friday-downtime-despite-impressive-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69552 2017-11-14T10:34:00+00:00 2017-11-14T10:34:00+00:00 93 ecommerce UX features that create user flow Ben Davis <p><strong>Who said the listicle was dead?</strong></p> <p>To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.</p><p><a href="https://econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69572 2017-11-08T11:35:00+00:00 2017-11-08T11:35:00+00:00 Site review: How Mamas & Papas combines content and commerce Nikki Gilliland <p><strong>Nursery brand Mamas &amp; Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. </strong></p> <p>Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.</p><p><a href="https://econsultancy.com/blog/69572-site-review-how-mamas-papas-combines-content-and-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69513 2017-10-25T14:38:00+01:00 2017-10-25T14:38:00+01:00 10 reasons why international retailers should expand to Australia Greg Randall <p><strong>Are you a retailer considering expansion into the Australian market?</strong></p> <p>This research has been pulled together as an introductory look at Australia and why this geographical region is a good expansion option for international retailers/brands looking outwardly to different markets.</p><p><a href="https://econsultancy.com/blog/69513-10-reasons-why-international-retailers-should-expand-to-australia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69488 2017-10-10T13:18:00+01:00 2017-10-10T13:18:00+01:00 The seven stages of smart ecommerce marketing Ivan Mazour <p><strong>As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. </strong></p><p><a href="https://econsultancy.com/blog/69488-the-seven-stages-of-smart-ecommerce-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69460 2017-10-02T13:30:00+01:00 2017-10-02T13:30:00+01:00 Image recognition in ecommerce: Visual search, product tagging and content curation Ben Davis <p><strong>There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.</strong></p> <p><a href="https://tech.fashwell.com/">Fashwell</a> is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.</p><p><a href="https://econsultancy.com/blog/69460-image-recognition-in-ecommerce-visual-search-product-tagging-and-content-curation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69453 2017-09-28T12:00:00+01:00 2017-09-28T12:00:00+01:00 Choosing a hosted ecommerce platform: A guide to the alternatives to Magento 2 Dan Conboy <p><strong>By now, most Magento 1 merchants out there will be aware of the platform’s upcoming end-of-life. Many may even already be in the process of undergoing a replatform to Magento 2.</strong></p> <p>But for those yet to take the leap, is it worth taking a step back and assessing the alternatives and considering a hosted ecommerce platform? </p><p><a href="https://econsultancy.com/blog/69453-choosing-a-hosted-ecommerce-platform-a-guide-to-the-alternatives-to-magento-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69426 2017-09-20T10:14:00+01:00 2017-09-20T10:14:00+01:00 How Polish fashion retailer Reserved is targeting UK shoppers Nikki Gilliland <p><strong>Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.</strong></p> <p>Touted as a cross between H&amp;M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?</p><p><a href="https://econsultancy.com/blog/69426-how-polish-fashion-retailer-reserved-is-targeting-uk-shoppers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69431 2017-09-19T10:00:00+01:00 2017-09-19T10:00:00+01:00 How machine learning can set fashion ecommerce strategy & product assortment Ben Davis <p><strong>Machine learning is having a big impact on fashion retail.</strong></p> <p>We recently caught up with senior data scientist <a href="https://www.linkedin.com/in/joe-berry-02354a71/?ppe=1">Joe Berry</a> at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.</p><p><a href="https://econsultancy.com/blog/69431-how-machine-learning-can-set-fashion-ecommerce-strategy-product-assortment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69321 2017-09-05T09:45:00+01:00 2017-09-05T09:45:00+01:00 With Peugeot now selling cars online, how is retail influencing automotive? Ben Davis <p><strong>There was a time around 2006 when a slow news day might have seen stories about outrageous eBay purchases, such as Roman Abramovich and his <a href="http://www.ebay.com/gds/20-of-the-Most-Expensive-Items-Ever-Sold-on-eBay-/10000000205685438/g.html">$85m online purchase</a> of a 'Gigayacht'.</strong></p> <p>The thought of such big numbers and such large items exchanging hands over the internet was astonishing to some people who did not yet trust the internet enough to buy a washing machine online, let alone a super yacht.</p><p><a href="https://econsultancy.com/blog/69321-with-peugeot-now-selling-cars-online-how-is-retail-influencing-automotive/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69352 2017-08-21T10:12:02+01:00 2017-08-21T10:12:02+01:00 A day in the life of... CTO at Adimo, an add-to-basket digital marketing company Ben Davis <p><strong>Adimo, according to its website, gives FMCG shoppers a one-click way to buy from any form of marketing.</strong></p> <p>We caught up with co-founder and CTO Colin Brown, for this week's 'day in the life' feature. Before we start, remember you can look for new opportunities yourself on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>, or test your skills with our <a href="https://www.econsultancy.com/training/marketing-readiness">Modern Marketer quiz</a>.</p><p><a href="https://econsultancy.com/blog/69352-a-day-in-the-life-of-cto-at-adimo-an-add-to-basket-digital-marketing-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69318 2017-08-08T13:00:00+01:00 2017-08-08T13:00:00+01:00 How do we find a solution to the great shopping-cart abandonment problem? Greg Randall <p><strong>When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.</strong></p> <p>This is not enough to tell the true story of how bad the issue is.</p><p><a href="https://econsultancy.com/blog/69318-how-do-we-find-a-solution-to-the-great-shopping-cart-abandonment-problem/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69292 2017-08-06T13:30:00+01:00 2017-08-06T13:30:00+01:00 This online retailer uses AI for product categorisation – here's how Ben Davis <p><strong>Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.</strong></p> <p>I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:</p><p><a href="https://econsultancy.com/blog/69292-this-online-retailer-uses-ai-for-product-categorisation-here-s-how/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69273 2017-07-27T11:30:00+01:00 2017-07-27T11:30:00+01:00 Luxury ecommerce review: Is Balenciaga's 'normcore' website more than a gimmick? Ben Davis <p><strong>In March 2017 Balenciaga launched a new website which is pretty remarkable as far as web design goes.</strong></p> <p>You can see the homepage in the screenshot below. The rest of the website has the same utilitarian aesthetic and frankly looks as if the brand decided that the agency wireframes looked just fine as they were.</p><p><a href="https://econsultancy.com/blog/69273-luxury-ecommerce-review-is-balenciaga-s-normcore-website-more-than-a-gimmick/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69211 2017-07-04T12:00:00+01:00 2017-07-04T12:00:00+01:00 Seven steps to plan & manage your affiliate marketing campaigns Andy Favell <p><strong>Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign.</strong> </p> <p>Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.</p><p><a href="https://econsultancy.com/blog/69211-seven-steps-to-plan-manage-your-affiliate-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69218 2017-07-04T11:00:00+01:00 2017-07-04T11:00:00+01:00 24 Sèvres: Will it disrupt the luxury ecommerce market? Nikki Gilliland <p><strong>The luxury ecommerce market is a hard nut to crack.</strong></p> <p>How do you recreate online the exclusive and highly personal nature of luxury shopping?</p><p><a href="https://econsultancy.com/blog/69218-24-sevres-will-it-disrupt-the-luxury-ecommerce-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69193 2017-06-22T16:02:26+01:00 2017-06-22T16:02:26+01:00 Using data to improve your mobile conversion: A simple but effective approach Steve Borges <p><strong>Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.</strong></p> <p>The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.</p><p><a href="https://econsultancy.com/blog/69193-using-data-to-improve-your-mobile-conversion-a-simple-but-effective-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69160 2017-06-13T13:51:55+01:00 2017-06-13T13:51:55+01:00 Mobile conversion rates: How does your site compare? Steve Borges <p><strong>With conversion on mobile much lower then desktop, improving it is a priority for retailers.</strong></p> <p>How does your mobile conversion measure up?</p><p><a href="https://econsultancy.com/blog/69160-mobile-conversion-rates-how-does-your-site-compare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69152 2017-06-13T09:43:00+01:00 2017-06-13T09:43:00+01:00 A day in the life of... Product Director at Klarna Ben Davis <p><strong>Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services.</strong></p> <p>We caught up with Product Director Mat Perkins to find out more about his role.</p> <p><em>(If you're after a new role yourself, check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>)</em></p><p><a href="https://econsultancy.com/blog/69152-a-day-in-the-life-of-product-director-at-klarna/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69151 2017-06-06T11:15:00+01:00 2017-06-06T11:15:00+01:00 A day in the life of... senior data scientist at ASOS Ben Davis <p><strong>A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.</strong></p> <p>Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.</p><p><a href="https://econsultancy.com/blog/69151-a-day-in-the-life-of-senior-data-scientist-at-asos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69136 2017-06-06T09:57:00+01:00 2017-06-06T09:57:00+01:00 Six emerging retailers with effective strategies Ben Davis <p><strong>I hate powerpoint presentations. But the exception to the rule is always Mary Meeker's annual trends slideshare.</strong></p> <p>This year, <a href="http://www.kpcb.com/internet-trends">Meeker highlights</a> six online retailers as emerging companies with effective strategies. I thought it worthwhile picking them out and adding some more detail.</p><p><a href="https://econsultancy.com/blog/69136-six-emerging-retailers-with-effective-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69059 2017-05-15T09:37:14+01:00 2017-05-15T09:37:14+01:00 Preparing for a Magento 1 to Magento 2 migration Paul Rogers <p><strong>Since its launch at the end of 2015, Magento 2 has been praised as a dramatic improvement on Magento 1.x versions (with significant changes in terms of usability, performance and functionality).</strong></p> <p>It has also been questioned for its premature release and lack of stability in core areas (such as checkout, product import payments etc). More recent feedback has been far more positive (especially on the last two releases), however lots of merchants are still struggling with the decision on whether to stick with Magento and, if so, when to migrate.</p><p><a href="https://econsultancy.com/blog/69059-preparing-for-a-magento-1-to-magento-2-migration/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69002 2017-05-10T11:00:00+01:00 2017-05-10T11:00:00+01:00 Digital leadership: how to drive change in an ecommerce business James Hammersley <p><strong>There is no one thing that defines an effective leader. </strong></p> <p>What <a href="https://econsultancy.com/blog/authors/james-hammersley/">my previous blog argued</a> was that they were first and foremost people who worked out that their job wasn’t to know the answer but to know how to get to the answer.</p><p><a href="https://econsultancy.com/blog/69002-digital-leadership-how-to-drive-change-in-an-ecommerce-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69080 2017-05-10T09:33:00+01:00 2017-05-10T09:33:00+01:00 FMCG brands, if you didn’t have an Amazon strategy before, you need one now Bola Awoniyi <p><strong>Amazon’s culture lends itself to innovation, but its rapid development and deployment of the Amazon Echo is in a league of its own.</strong></p> <p>Opening with the original Amazon Echo in June 2015, the Seattle-based company released the Echo Dot in September 2016, the Echo Look just two weeks ago, and this week the newest member of the family; <a href="https://www.amazon.com/dp/B01J24C0TI">the Echo Show</a>.</p><p><a href="https://econsultancy.com/blog/69080-fmcg-brands-if-you-didn-t-have-an-amazon-strategy-before-you-need-one-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68921 2017-03-22T13:58:13+00:00 2017-03-22T13:58:13+00:00 An introduction to AI-powered ecommerce merchandising Ben Davis <p><strong>Amazon has been using algorithms to try to sell you extra stuff for years.</strong></p> <p>But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.</p> <p>Companies such as <a href="http://www.sentient.ai/">Sentient</a> and <a href="http://www.apptus.com/">Apptus</a> and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.</p><p><a href="https://econsultancy.com/blog/68921-an-introduction-to-ai-powered-ecommerce-merchandising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68781 2017-02-08T10:55:00+00:00 2017-02-08T10:55:00+00:00 Five ways charities can encourage more online donations Matt Collins <p><strong>Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.</strong></p> <p style="font-weight: normal;">But one industry isn’t seeing a big enough slice of that - the charity sector.</p><p><a href="https://econsultancy.com/blog/68781-five-ways-charities-can-encourage-more-online-donations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68588 2017-01-13T11:35:44+00:00 2017-01-13T11:35:44+00:00 Ecommerce, uncertainty and 500 working days until Brexit Philip Rooke <p><strong>2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.</strong></p> <p>But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.</p><p><a href="https://econsultancy.com/blog/68588-ecommerce-uncertainty-and-500-working-days-until-brexit/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68342 2016-09-29T14:19:12+01:00 2016-09-29T14:19:12+01:00 13 UX improvements Nespresso should make to its ecommerce customer journey Ben Davis <p><strong>Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.</strong></p> <p>So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.</p> <p>Here are some improvements the coffee giant could make.</p><p><a href="https://econsultancy.com/blog/68342-13-ux-improvements-nespresso-should-make-to-its-ecommerce-customer-journey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68293 2016-09-19T11:00:00+01:00 2016-09-19T11:00:00+01:00 A review of Style.com: Condé Nast's new ecommerce site Nikki Gilliland <p><strong>Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.</strong></p> <p>Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination. </p><p><a href="https://econsultancy.com/blog/68293-a-review-of-style-com-conde-nast-s-new-ecommerce-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68278 2016-09-09T13:30:00+01:00 2016-09-09T13:30:00+01:00 10 devastating digital marketing stats we've seen this week Ben Davis <p><strong>The stats this week are devastating (in a good way).</strong></p> <p>Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.</p><p><a href="https://econsultancy.com/blog/68278-10-devastating-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68115 2016-08-05T12:41:03+01:00 2016-08-05T12:41:03+01:00 How can we meet the needs of the multi-device consumer? Saima Alibhai <p><strong>It’s no secret that the UK has become a smartphone society, with <a href="http://www.itproportal.com/2016/04/13/smartphones-are-not-that-popular-among-online-shoppers/">over 80% of UK adults now owning a device</a>.</strong></p> <p>Along with the growth of <a href="https://econsultancy.com/reports/a-marketer-s-guide-to-wearable-technology/">wearables</a> and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.</p><p><a href="https://econsultancy.com/blog/68115-how-can-we-meet-the-needs-of-the-multi-device-consumer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68061 2016-07-18T13:09:00+01:00 2016-07-18T13:09:00+01:00 23 clever uses for colour in ecommerce UX Ben Davis <p><strong>Colour plays an important part in web design and ecommerce.</strong></p> <p>From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.</p><p><a href="https://econsultancy.com/blog/68061-23-clever-uses-for-colour-in-ecommerce-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68017 2016-07-07T01:00:00+01:00 2016-07-07T01:00:00+01:00 The best APAC digital marketing stats from June 2016 Ben Davis <p><strong>The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.</strong></p> <p>Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.</p> <p>When you're finished reading, subscribers should check out the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> for more insight.</p><p><a href="https://econsultancy.com/blog/68017-the-best-apac-digital-marketing-stats-from-june-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67994 2016-06-29T11:41:00+01:00 2016-06-29T11:41:00+01:00 10 ecommerce UX treats on the new Oasis website Ben Davis <p><strong>The new Oasis ecommerce website has lots of novel features that are worth noticing.</strong></p> <p>Luckily, I've compiled them here for all UX enthusiasts to enjoy.</p><p><a href="https://econsultancy.com/blog/67994-10-ecommerce-ux-treats-on-the-new-oasis-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67944 2016-06-27T14:30:00+01:00 2016-06-27T14:30:00+01:00 How The Entertainer uses personalised, dynamic email content Ben Davis <p><strong>The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.</strong></p> <p>With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. </p> <p>Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.</p><p><a href="https://econsultancy.com/blog/67944-how-the-entertainer-uses-personalised-dynamic-email-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67950 2016-06-14T14:57:00+01:00 2016-06-14T14:57:00+01:00 Eight ecommerce checkout design features that make ASOS great Ben Davis <p><strong>ASOS uses a combination of best practice design, quirky <a href="https://econsultancy.com/training/courses/online-copywriting/">copywriting</a> and micro UX to create a simple and fun checkout experience.</strong></p> <p>Here, I pick out eight features that make the ASOS checkout great.</p> <p>(p.s. if you have created a great user experience recently, you've got until June 17th to enter the <a href="http://www.festivalofmarketing.com/awards/categories?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">Masters of Marketing Awards</a>)</p><p><a href="https://econsultancy.com/blog/67950-eight-ecommerce-checkout-design-features-that-make-asos-great/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67878 2016-05-25T10:19:25+01:00 2016-05-25T10:19:25+01:00 Mega-menu design trends in ecommerce: 2014 vs 2016 Ben Davis <p><strong>Mega-menus are a mainstay of desktop ecommerce.</strong></p> <p>Five years ago, we published a post <a href="https://econsultancy.com/blog/7734-26-ecommerce-mega-menus-dissected/">dissecting 26 of these menus</a>, back when they were relatively novel.</p> <p>In 2014, <a href="https://econsultancy.com/blog/65357-mega-menu-design-trends-in-ecommerce-2011-vs-2014/">we revisited the topic</a>, seeing that full-width menus with a greater number of products and featured images were en vogue.</p> <p>So, what of 2016? Let's have a look.</p><p><a href="https://econsultancy.com/blog/67878-mega-menu-design-trends-in-ecommerce-2014-vs-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>