Posts tagged with Ecommerce

93 ecommerce UX features that create user flow

Who said the listicle was dead?

To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.

8 comments

Site review: How Mamas & Papas combines content and commerce

Nursery brand Mamas & Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. 

Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.

0 comments

10 reasons why international retailers should expand to Australia

Are you a retailer considering expansion into the Australian market?

This research has been pulled together as an introductory look at Australia and why this geographical region is a good expansion option for international retailers/brands looking outwardly to different markets.

1 comment
ecommerce

The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. 

1 comment
shop the look

Image recognition in ecommerce: Visual search, product tagging and content curation

There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.

Fashwell is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.

0 comments
ecom logos

Choosing a hosted ecommerce platform: A guide to the alternatives to Magento 2

By now, most Magento 1 merchants out there will be aware of the platform’s upcoming end-of-life. Many may even already be in the process of undergoing a replatform to Magento 2.

But for those yet to take the leap, is it worth taking a step back and assessing the alternatives and considering a hosted ecommerce platform? 

5 comments

How Polish fashion retailer Reserved is targeting UK shoppers

Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.

Touted as a cross between H&M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?

0 comments
edited

How machine learning can set fashion ecommerce strategy & product assortment

Machine learning is having a big impact on fashion retail.

We recently caught up with senior data scientist Joe Berry at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.

6 comments
peugeot

With Peugeot now selling cars online, how is retail influencing automotive?

There was a time around 2006 when a slow news day might have seen stories about outrageous eBay purchases, such as Roman Abramovich and his $85m online purchase of a 'Gigayacht'.

The thought of such big numbers and such large items exchanging hands over the internet was astonishing to some people who did not yet trust the internet enough to buy a washing machine online, let alone a super yacht.

0 comments

A day in the life of... CTO at Adimo, an add-to-basket digital marketing company

Adimo, according to its website, gives FMCG shoppers a one-click way to buy from any form of marketing.

We caught up with co-founder and CTO Colin Brown, for this week's 'day in the life' feature. Before we start, remember you can look for new opportunities yourself on the Econsultancy jobs board, or test your skills with our Modern Marketer quiz.

0 comments

How do we find a solution to the great shopping-cart abandonment problem?

When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.

This is not enough to tell the true story of how bad the issue is.

2 comments
lovethesales.com

This online retailer uses AI for product categorisation – here's how

Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.

I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:

0 comments