Posts tagged with Ecommerce

A day in the life of... an account manager at Certona

David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.

Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.

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What is best practice pagination? And how does it create amazing online experiences?

For many, pagination is a typically forgotten page element, an afterthought, or something not taken seriously when constructing the page layout for product listing pages.  

In fact, the best practice treatment of the pagination page element contributes to creating amazing online experiences.  

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Ecommerce trends in 2018: What do the experts predict?

What’s going to be hot in the world of ecommerce next year?

Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018.

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wonka

Don't patronise me with 'personalised' cart abandonment emails (a case study)

Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.

But automated personalisation isn't always a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.

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till

Four tips for reducing checkout abandonment

All retailers - from huge multinationals to the independent -  face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve?  

Dropped baskets can happen at any stage of the customer journey, and can be due to a range of reasons, from a poorly designed website to a lack of fulfilment options. But it’s even more frustrating when this happens at the final hurdle, when customers are clicks away from getting through to the confirmation page.

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10 inspiring ecommerce lookbooks that encourage sales

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. 

Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.

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What were the biggest ecommerce trends in 2017?

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

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Eight Singles Day insights for Asian brands targeting 2018

Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival's performance in 2017.

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GAME shows risks of Black Friday downtime despite impressive strategy

The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.

But that is easily undermined if your site is down for an extended period of time.

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93 ecommerce UX features that create user flow

Who said the listicle was dead?

To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.

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Site review: How Mamas & Papas combines content and commerce

Nursery brand Mamas & Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. 

Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.

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10 reasons why international retailers should expand to Australia

Are you a retailer considering expansion into the Australian market?

This research has been pulled together as an introductory look at Australia and why this geographical region is a good expansion option for international retailers/brands looking outwardly to different markets.

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