Posts tagged with Ecommerce

E-commerce: focus on the details to keep the edge

With shopping on the high street often a nightmare of crowded stores, overfilled car parks and pricey petrol, the online equivalent is more appealing than ever for UK consumers. But etailers need to be careful as small details like delivery costs are still slowing the progress of uptake.

Back in 2008, a survey conducted by PayPal and comScore indicated that 43% of shoppers abandon their shopping carts because of unexpectedly high delivery charges. Meanwhile, 61% of online shoppers, according to Forrester Research, prefer to shop with retailers that offer free delivery.

Three years on and you can bet these stats will be even higher.

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20 ways for etailers to optimise site search and navigation

Improving your site search and navigation can have a dramatic impact on sales. Not being able to find the product you want is one of the top - and sometimes overlooked - barriers to conversion.

In this article I've attempted to summarise what I see as the most important steps to improving the customer experience. While some require specific technology, many of these ideas can be implemented on any website.

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Five critical features of site search

In reality there are plenty of critical features about site search from the position of the search box itself to the way you guide the users actions from the search results page itself.

These five critical areas of site search ought to give you food for thought and, if implemented successfully, make a considerable difference to how your site search pages perform.

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Selling to the multilingual UK market

Foreign language consumer groups within domestic markets represent a massive untapped market, and one that doesn’t require e-commerce businesses to alter their shipping, payment or logistics set-up at all...

It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?

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The scramble for mobile payments

Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.

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Online customer service: how to get it right

With the increasingly homogenous offer of online retailers, it is generally agreed that high levels of customer service are more vital than ever.

With this in mind, I'm constantly astounded by the shockingly poor levels of service British consumers are exposed to.

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Nine lessons I've learned managing e-commerce teams

When I was a boy, I thought like a boy. It's true. When I first managed people in e-commerce, I didn't really know what good management was.

I had some good and bad experiences with my own managers but had never stopped to think what my team thought of my leadership style. Ironically it took the worst Director I've ever worked for to show me how to improve my management skills.

This blog offers nine techniques that, from personal experience, I know to be effective in managing and motivating a team. Management is about people, pure and simple. Forget the numbers; if you can't lead, motivate, support and inspire, those targets are history. Please take a read and then share your thoughts.

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Q&A: Martin Newman on internationalisation of e-commerce

Martin Newman is the author of Econsultancy's Internationalisation of E-commerce Best Practice Guide published this week.

Here, he introduces the report, with tips and recommendations for those retailers wishing to sell online in other countries.

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Adapting SEO for the BRIC markets

It is expected that by 2015, the total number of internet users in BRIC countries, plus Indonesia (making them the BRICI markets) will total 1.2bn, more than double the current online population of these regions.

This, combined with other technological advancements and financial growth, means that now could be the time to start considering extending e-commerce practice in these markets.

In terms of SEO, this means beginning to think of strategies for search engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market share, or there are at least strong competitors for the search giant.

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How can brands use Facebook Credits?

The full introduction of Facebook Credits, and their availability (in the US at least) as gift vouchers in offline retailers, opens up a whole new world for brands on Facebook.

The early adopters are, as expected, social gamers: Facebook and Zynga settled their differences earlier this year to agree that players of Zynga games (such as Farmville) can use Facebook Credits to buy virtual goods.

The implications are enormous. Suddenly, Facebook offers a new revenue stream for brands, and has itself a sustainable revenue model that doesn’t rely on the fickle advertising market.

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Eight tips for understanding Baidu SEO

Baidu is far and away the most popular search engine in China, but how does it differ from Google?

Here are eight simple tips to get you started with Baidu SEO...

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How do you get the biggest bang for your content buck?

Producing relevant content is important for site optimisation, both for pure SEO benefit and to improve the user experience and drive conversion.

This post looks at how you can make the most of four types of web content (information pages, images, videos and blogs) and move away from a flat view where content is isolated in one place.

Much of this is common sense but I know many web teams who don’t fully appreciate the value of their content. 

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