Posts tagged with Ecommerce

Four ways to help your Helpdesk (and your users too!)

If you’ve read the Selfridges Site Review, you’ll know that during testing, I came across a quite a severe bug. This bug displayed a confusing error message at the checkout when I was trying to place my order, but also charged my card at the same time. What fun.

Inspired by this, I've written about four simple & easy to implement ways to reduce onsite errors, whilst making your Helpdesk staff's job a bit easier.

1 comment

Double-digit growth for online retail in US & W. Europe

Double-digit growth over the next five years? We'll take it, particularly in the wake of a grueling recession.

This according to Forrester, which is predicting that by 2014 US online retail will grow at a 10 percent compound annual growth rate  to reach nearly $249 billion. Correspondingly, the major Western European nations will grow at an 11 percent CAGR, hitting €114 billion in five years' time.


Selfridges: site review HomepageOn Monday, after a year of industry rumours and hushed gossip, luxury retailer Selfridges launched their full commerce offering, having previously only sold sundries such as hampers online.

As someone who spends an inordinate amount of time looking at pretty bags, I couldn't but help get stuck in with a site review.


Case Study: J.Crew shows what print catalogs can add to the online shopping experience

Impressive advances in e-commerce websites — and consumer web proficiency — have changed the business of online shopping. But while retailers may have started to downplay the importance of catalogs a few years ago, there is still plenty of insight to be gained from those print products.

In fact, according to Coy Clement, who runs catalog and multichannel direct marketing consultancy clementDirect, online shoppers who read retail catalogs are often better at using e-tail websites than those that get there through search engines. A look at one of his client's website's — J.Crew — shows how retailers can take those lessons to heart.


Gomez: That slow website of yours isn't just annoying. It's sending business elsewhere.

Online retailers have made a lot of progress in the past year, increasing conversions, sales and customer satisfaction rates in the 2009 holiday season. But that doesn't mean that consumers are happy with the online shoping experience. According to a survey from performance monitoring company Gomez, 1/3 of consumers had a poor online shopping experience during the 2009 holiday shopping season.

More problematic for retailers is the fact that consumers couldn't care less about the increased pressures that retailers are under during these times. Of those surveyed, 88% of consumers who have a bad experience on a website during peak hours may never come back.


Retailers are stepping up their digital efforts in 2010

Retail has been hard business in this recession, but over the 2009 holiday season, there were many winners, and those companies that learned how to listen and serve their customers online reached well deserved sales figures.

Traditional retailers have worked hard to compete with online brands on price and consumer satisfaction. And while they may not have reached their goals just yet, they are getting closer. According to a new survey from RIS and IHL Group, many retailers are focusing on improving their cross-channel capabilities in 2010. And if there's a lesson from 2009, it's that those retailers that don't keep up in digital will fall behind in sales goals overall.

1 comment

Domino's increases sales: With better tasting pizza or better delivery?

Domino's may be focusing on better tasting pizza in the states, but in the U.K the chain increased sales last year the way it always has: by making it easy to get pizza.

Acknowledging a weakness in their "core product" of pizza, Domino's has spent the last few months revamping its recipes and relaunching its pizza brand stateside. But it looks like a cold front in the U.K., some key brand partnerships and revamped digital efforst are to thank for the company's sales boost across the pond in 2009.


comScore: U.S. online holiday spend hits $29.1 billion in 2009.

The retail market is still recovering from the recession, but online there are more than glimmers of hope. Mostly because successful retailers are investing in the space, focusing on making consumers happier and bringing in higher earnings. According to comScore, retail ecommerce hit $29.1 billion this holiday season. That's up 4% since last year. Also important is the fact that consumers are happier with their experiences shopping online — and are likely to spend even more money in the space next year. 


Case study: Mattel's ecommerce launch gets a boost from interactive video

The internet has forever changed the business of retail. And while many successful companies have historically let other people sell their products, online it's much easier to get to consumers directly. But opening an etail site in 2009 is tricky business. That's the problem Mattel Inc. ran into when the toy maker decided to start selling products to customers this year.

How did they fix that? Video. Video. Video.


Walgreens tackles "last mile" with Pickup Zone

walgreens pickup zoneSeems no one talks about the last mile of ecommerce any more, but that doesn't mean it's gotten any shorter. You remember the last mile, don't you? It's getting packages delivered into the hands of consumers. Even when they don't have a doorman, aren't home, the office is closed, they don't have a P.O. box, didn't hear the doorbell, there's no one to sign for it -- all the myriad reasons couriers (and by extension, online merchants) can't get packages to their final destination.


Seven sensational SEO tips for ecommerce sites

For the first of my guest posts for Econsultancy I wanted to take a step beyond the generic, oft-rehashed ‘SEO tips’ (you know, things like “include keywords in your page titles” and “create great content”) and contribute something based on my experience of working across a number of e-commerce sites. 

Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue.

So here are seven ways to help transactional e-commerce sites boost their search rankings...


Bad news for creatives: Ad quality does not dictate sales

Much of the business of advertising comes down to creative. But when consumers make purchasing decisions, the quality of brand advertising is not what makes people reach for their wallets.

At least that's what the results of a new survey from the Retail Advertising and Marketing Association point to. The study, conducted by Big Research, found that while consumers appreciate good creative, they predictably make decisions based on the savings they think they're getting.