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Amazon has been using algorithms to try to sell you extra stuff for years.
But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.
Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.
But one industry isn’t seeing a big enough slice of that - the charity sector.
2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.
But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.
Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.
So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.
Here are some improvements the coffee giant could make.
Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.
Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination.
The stats this week are devastating (in a good way).
Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.
It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.
Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.
Colour plays an important part in web design and ecommerce.
From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.
The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.
Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.
When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.
The new Oasis ecommerce website has lots of novel features that are worth noticing.
Luckily, I've compiled them here for all UX enthusiasts to enjoy.
The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.
With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change.
Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.
ASOS uses a combination of best practice design, quirky copywriting and micro UX to create a simple and fun checkout experience.
Here, I pick out eight features that make the ASOS checkout great.
(p.s. if you have created a great user experience recently, you've got until June 17th to enter the Masters of Marketing Awards)