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We live in a constantly changing market, why should your prices be static?
That title’s kind of a big statement, but it’s true. Customers face an array of prices for identical items from store to store. But why?
Well, some stores are trying to beat competitors’ prices, and others are raising prices based on an increase in demand.
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.
It used to be that a week wouldn’t pass without one of us writing a Pinterest-related post.
In the last few months though we’ve barely covered the ‘visual discovery platform’. It’s not because interest has waned, in fact Pinterest currently has 70m users and the platform drives an unprecedented amount of traffic to retail sites.
It’s just because the best practice guidelines for brands to succeed on Pinterest haven’t really changed.
As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.
Things are starting to change though.
In which we take a look at the experience of using John Lewis from a customer point of view.
Meaning this won’t be a robust test of the ecommerce site’s search functionality, or the quality of its mega-navs, or the persuasiveness of its homepage.
Instead this will involve searching for an item on Google, clicking on the most attractive result, testing the relevancy and helpfulness of its landing page and seeing how quick and easy it is to make a purchase. The customer journey in a nutshell.
Although this may just seem like a topical festive themed post, the lessons here are applicable all year round.
I just thought why not use 2014’s biggest toys as a control group, then I can do some sneaky Christmas shopping at the same time.
Transparency! It’s what we stand for here at Econsultancy.
Alibaba's recent IPO is impressive. How will its expansion into the American market affect Amazon?
Like the river it’s named after, Amazon is one of the largest of its kind.
In North America, Amazon sells more online than its next 12 competitors combined. It has become one of the most recognizable brands in the world, and is a leader in the online shopping industry.
However, it has recently met its match, and its name is Alibaba.
Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace.
They’re hoping to follow the success of companies such as Apple, Burberry and Marks & Spencer which have used this route to reach millions of consumers.
With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.
Halloween is over, and you know what that means: Christmas carols, decorations, and holiday sales are now fair game.
Sorry grinches, but shoppers and businesses are starting to get ready for the holiday season earlier and earlier, and there’s nothing that can be done about it.
One thing that is in your control, however, is preparing for it. 2014 is expected to be the biggest holiday shopping season in years, so how can you get ready for it?
China is set to become the world’s largest online retail market, having enjoyed explosive growth in the last few years. The market is mainly powered by China’s 302m online shoppers, incidentally the world’s most active online purchasers.
Much of the Chinese ecommerce industry's explosive growth is attributed to the unique landscape in itself. The market value of ecommerce is largely derived from the weak offline retail sector, and online retail has provided consumers with a much needed alternative way of shopping.
Econsultancy's new State of Ecommerce in China report, published in partnership with hybris, an SAP company, looks in more detail at this market.
To focus on the potential the Chinese ecommerce industry has, I’ve decided to share a few snippets from the report. Not to forget it's Singles Day, the largest online shopping day in the world. Enough said.
Paid search is a key element of marketing campaigns during the festive shopping season.
What should advertisers be focusing on to succeed this year?
I've been eating tapas in Barcelona at Microsoft Convergence.
One area I was keen to discuss with Microsoft was retail, an industry the tech giant is doing more in, not just with vanilla CRM but also POS, end-to-end solutions and web.
I spoke to Seth Patton, senior director of marketing for Microsoft Dynamics CRM. Here's what he had to say about change in this sector.