Posts tagged with Ecommerce

How online retail can catch up to brick and mortar

Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.

Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.

Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.

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11 intriguing digital marketing stats we saw this week

Stat’s life! Stat’s what all the people say.

It’s time again for the weekly round up of stats and data relating to all things digital.

This week it includes the Guardian’s latest online figures, mobile commerce growth, digital adspend, and barriers to mobile commerce.

For much more of the same, download the Econsultancy Internet Statistics Compendium...

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16 delightful micro UX animations for ecommerce

Simple animation, fluid transitions, dynamically changing results, micro UX… all these design elements can not only make your website easier to use but delight your visitors too.

I’ve rounded up 16 examples of great little animations from a variety of ecommerce sites, some of which are integral to providing the best user experience possible, others which merely provide a creative icing to an already tasty cake.

It’s also an excuse to test my new Gif generator tool. Enjoy!

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12 interactive examples of ecommerce product pages

Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.

This is certainly true of customers who know exactly what they want and don’t have to do any research about the product itself. ”I want a Julio Iglesias Greatest Hits CD and I want it now damn it!”

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How John Lewis, M&S and Debenhams handle on-site search

Not wishing to sound too astoundingly obvious right off the bat, but your on-site search tool is a key way in which visitors look for products on your website, especially if you carry a huge range of items. 

The surprising thing is how easy it is to get on-onsite search wrong: bad placement, lack of auto-suggest, poorly displayed search results, and so on. 

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15 quotes that define the state of the ecommerce industry

The world of ecommerce has come a long way the past couple of years.

We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.

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How Walmart, Target and Costco handle on-site search

Using a selection of specific criteria I’ll be gauging how some of the top US retailers handle on-site search. 

The search tool is perhaps the most common way for shoppers to navigate an ecommerce site, so therefore its effectiveness is paramount in directing highly motivated visitors, who know exactly what they’re looking for, around your site.

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12 supernatural examples of ghost buttons in ecommerce

Who you gonna call? Ghost buttons!

Well you can’t actually because they’re a design element used for navigating websites rather than a tangible way of communicating with a paranormal emergency service. Unless of course the button is a click-to-call in which case…

I think I’ll start again.

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How are luxury online retailers handling fulfilment?

It's a new year, so it's time for a new suit. Is it worth buying one online?

In this post, I'll look at my experience from a recent order from Mr Porter.

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Why sales & discounts hurt your ecommerce brand

With another holiday shopping season (and post-holiday clearance) in the rearview mirror, online retailers are taking down the sales signs and getting back to business as usual.

Although business may become out of the ordinary for some, that sales spike can shoot as high as Mount Everest and can fall like a rookie snowboarding down it.

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How Gap can improve its email marketing

Last July I wrote an article called how fashion retailers use email marketing, in which I investigated 16 brands including ASOS, Topshop, H&M and Gap to check the frequency, content, subject lines and ultimately effectiveness of their various email campaigns.

Now six months later I’ve decided to follow up the article by cautiously peering into the inbox of the email address I created specifically for the investigation to see what its current state is.

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Three best practice tips for fashion ecommerce editorial

In 2014 James Carson spent three months examining the key content marketing trends of fashion retailers.

The product of this is an Econsultancy best practice guide, Fashion Ecommerce and Content Marketing, which acts as an industry audit of fashion ecommerce, specifically the way fashion retailers have invested in online content.

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