Posts tagged with Ecommerce

How effective is Zara’s unique on-site search tool?

Zara is a Spanish fashion retailer with more than 2,000 stores worldwide, 66 of which are based in the UK. 

Zara’s website also has one of the most idiosyncratic search tools I’ve ever come across on an ecommerce site.

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35 examples of ecommerce best practice from Hobbycraft

Hobbycraft is not a website we’ve covered on the blog before. It’s not the showiest website, it doesn’t feature the most technically dazzling array of tools and features, nor is it currently in the news for any particular reason.

So why cover it now? Because Hobbycraft gets the basics of ecommerce just right.

Out of all the sites I’ve researched so far, this one manages to include almost every ecommerce best practice feature that we’re constantly banging on about on the blog.

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The lowest price doesn’t mean the price is right

Many retailers make the mistake of making their prices the biggest point of differentiation.

Here's how they can change that.

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Three brand case studies on creating a single customer view

Even in the UK where online shopping is at its highest (compared to offline), the percentage of transactions that happen online is around 13%. 

Which basically means that 87% of purchases happen offline and therefore 87% of purchase data potentially goes uncaptured.

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How do 10 top UK retailers present returns information?

According to a survey by CollectPlus, 27% of consumers are put off ordering something online in the first place because they do not want the hassle of returning it if it isn’t right.

Therefore the need for online retailers to provide clear and easy to find information on its returns policy as well as making it as hassle-free as possible is integral to customer experience.

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Thorntons vs. Hotel Chocolat: user experience comparison

“Come with me, and you'll be, in a world of pure imagination...”

I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.

Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.

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How well do online opticians focus on user experience?

There are two things you should know about me: Number one - I wear glasses. Number two - I love it when traditionally difficult-to-use services in the offline world are digitally transformed.

There are probably some more things too, but none of them appropriate to this post.

Recently I went through the rigmarole of booking an eye test and ordering contact lenses through a high street retailer. 

I realised that during all of the telephone calls and repeated visits to my not-quite-so-local branch, that most of this experience could be carried out much more conveniently online.

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How online retail can catch up to brick and mortar

Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.

Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.

Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.

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11 intriguing digital marketing stats we saw this week

Stat’s life! Stat’s what all the people say.

It’s time again for the weekly round up of stats and data relating to all things digital.

This week it includes the Guardian’s latest online figures, mobile commerce growth, digital adspend, and barriers to mobile commerce.

For much more of the same, download the Econsultancy Internet Statistics Compendium...

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16 delightful micro UX animations for ecommerce

Simple animation, fluid transitions, dynamically changing results, micro UX… all these design elements can not only make your website easier to use but delight your visitors too.

I’ve rounded up 16 examples of great little animations from a variety of ecommerce sites, some of which are integral to providing the best user experience possible, others which merely provide a creative icing to an already tasty cake.

It’s also an excuse to test my new Gif generator tool. Enjoy!

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12 interactive examples of ecommerce product pages

Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.

This is certainly true of customers who know exactly what they want and don’t have to do any research about the product itself. ”I want a Julio Iglesias Greatest Hits CD and I want it now damn it!”

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How John Lewis, M&S and Debenhams handle on-site search

Not wishing to sound too astoundingly obvious right off the bat, but your on-site search tool is a key way in which visitors look for products on your website, especially if you carry a huge range of items. 

The surprising thing is how easy it is to get on-onsite search wrong: bad placement, lack of auto-suggest, poorly displayed search results, and so on. 

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