Posts tagged with Ecommerce

Start Me Up! A profile of Earth Bathrooms

Earth Bathrooms is an online-only bathroom retailer seeking to differentiate itself from bricks and mortar showrooms through its commitment to customer service, a larger product range and quality design.

I talked to Shane Quigley, the CEO of Earth Bathrooms about the business and its plans for future growth.

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Pull & Bear’s very intriguing search tool

Pull & Bear is a Spanish clothing retailer that although only opening a handful of stores so far in the UK, has more than 870 branches worldwide.

Its four year-old ecommerce site was brought to my attention a couple of weeks ago, when I wrote about Zara and its ‘unique’ onsite search tool on the blog.

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How Urban Outfitters can improve in joining offline with online

Urban Outfitters is an ever increasing presence on the UK high street and has been in the news repeatedly over the last 12 months for various t-shirt related controversies.

Yet despite this ubiquity I have never actually visited its site before writing this article today. Shameful I know.

UrbanOutfitters.com is an interesting site, with a few unique features. Some of them work, some of them don’t, but my primary concern here is the disconnect between its online business and its offline stores.

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Three brands that prove the relationship between pricing and positioning

The way retailers choose to position their brand often justifies different price points.

These three brands are proof of that.

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Are banking websites in need of an update?

Many banking websites occupy a space on the web that seems resolutely stuck in the recent past.

Most of the popular high street banks don’t operate responsively designed desktop sites, instead choosing a separate mobile site.

Many have homepages that are text heavy, offering a huge array of navigation and product options, but little in the way of persuasive design.

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12 illuminating ecommerce stats from January-March 2015

Every week we publish a round-up of the best digital marketing stats, and every month we update our gigantic Internet Statistics Compendium. We basically love stats here at Econsultancy and we've got loads of them.

Which is why I I’ve decided to start collecting some of the most interesting stats from the last few months here in a handy digest.

So here are some interesting and hopefully useful stats taken from the world of ecommerce.

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How French Connection can improve its multichannel promise

French Connection announced this week that almost a quarter of its sales took place online in 2014.

Ecommerce represents 23% of its total retail revenue, which is 20% up from the previous year and as also reported in InternetRetailing 24% of all orders were fulfilled using its click and collect service. This follows its recent investment in multichannel services, from the website platform to the warehouse.

Lets take a look at French Connection and examine how the retailer can improve its multichannel standing, paying particular attention to delivery, returns, mobile and social customer service.

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How Mango can improve its otherwise excellent ecommerce site

Mango is a Spanish fashion retailer founded on 1984 that now has more than 2,000 stores in 103 countries, 150 of which are in the UK.

Mango has also been operating its ecommerce site for around 15 years and it makes for an interesting study in highly innovative retail site design, but with areas that could definitely use an improvement.

Here we’ll take a look at what works on the site from a customer experience and usability point of view first, before highlighting where it could be more effective.

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How John Lewis presents its click and collect service

As reported in our post discussing what we’ve learnt about click and collect since Christmas 2014, click and collect at John Lewis overtook home delivery for the first time at the end of last year.

56% of John Lewis’s online customers chose to collect their goods from stores, rather than have them delivered to home addresses. Overall, click and collect orders grew by 47% compared to the same time last year. John Lewis online orders rose by 21.6% to £1.4bn.

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How effective is Zara’s unique on-site search tool?

Zara is a Spanish fashion retailer with more than 2,000 stores worldwide, 66 of which are based in the UK. 

Zara’s website also has one of the most idiosyncratic search tools I’ve ever come across on an ecommerce site.

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35 examples of ecommerce best practice from Hobbycraft

Hobbycraft is not a website we’ve covered on the blog before. It’s not the showiest website, it doesn’t feature the most technically dazzling array of tools and features, nor is it currently in the news for any particular reason.

So why cover it now? Because Hobbycraft gets the basics of ecommerce just right.

Out of all the sites I’ve researched so far, this one manages to include almost every ecommerce best practice feature that we’re constantly banging on about on the blog.

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The lowest price doesn’t mean the price is right

Many retailers make the mistake of making their prices the biggest point of differentiation.

Here's how they can change that.

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