Posts tagged with Ecommerce

15 quotes that define the state of the ecommerce industry

The world of ecommerce has come a long way the past couple of years.

We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.

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How Walmart, Target and Costco handle on-site search

Using a selection of specific criteria I’ll be gauging how some of the top US retailers handle on-site search. 

The search tool is perhaps the most common way for shoppers to navigate an ecommerce site, so therefore its effectiveness is paramount in directing highly motivated visitors, who know exactly what they’re looking for, around your site.

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12 supernatural examples of ghost buttons in ecommerce

Who you gonna call? Ghost buttons!

Well you can’t actually because they’re a design element used for navigating websites rather than a tangible way of communicating with a paranormal emergency service. Unless of course the button is a click-to-call in which case…

I think I’ll start again.

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How are luxury online retailers handling fulfilment?

It's a new year, so it's time for a new suit. Is it worth buying one online?

In this post, I'll look at my experience from a recent order from Mr Porter.

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Why sales & discounts hurt your ecommerce brand

With another holiday shopping season (and post-holiday clearance) in the rearview mirror, online retailers are taking down the sales signs and getting back to business as usual.

Although business may become out of the ordinary for some, that sales spike can shoot as high as Mount Everest and can fall like a rookie snowboarding down it.

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How Gap can improve its email marketing

Last July I wrote an article called how fashion retailers use email marketing, in which I investigated 16 brands including ASOS, Topshop, H&M and Gap to check the frequency, content, subject lines and ultimately effectiveness of their various email campaigns.

Now six months later I’ve decided to follow up the article by cautiously peering into the inbox of the email address I created specifically for the investigation to see what its current state is.

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Three best practice tips for fashion ecommerce editorial

In 2014 James Carson spent three months examining the key content marketing trends of fashion retailers.

The product of this is an Econsultancy best practice guide, Fashion Ecommerce and Content Marketing, which acts as an industry audit of fashion ecommerce, specifically the way fashion retailers have invested in online content.

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13 enthralling stats from around the digital world

Like a stat out of hell I’ll be gone when the morning comes.

Just like Meat Loaf wailed in his popular hard rock anthem all the best internet stats arrive with the sirens screaming and the fires howling, but sooner than you can say “hmm that is an interesting stat” it has already hit the highway like a battering ram on a silver-black phantom bike.

But don’t be sad, two out of three stats aren’t bad.

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Ikea: the customer journey from search to checkout and beyond

In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.

Much like previous investigations on retailers Apple and John Lewis this explores the customer journey in a nutshell, looking at paid search visibility, ad relevancy and the speed and ease of the ecommerce user experience.

This week: Ikea.

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How the new EU VAT rules and MOSS affect you

Controversial new EU VAT regulations came into effect on 1 January 2015.

How do they affect your business?

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What have we learnt about click and collect this Christmas?

Click and collect felt inescapable this December.

Just on my half hour walk to work I would see multiple ads for eBay’s partnership with Argos, John Lewis and Tesco promoting their click and collect services on bus stops and in shop windows.

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10 essential features for travel websites

The time between Christmas Day and January is peak holiday booking time, as anyone who saw an ad break on Boxing Day can probably attest to.

In fact a recent report by Hotels.com predicted that traffic to UK booking websites would peak at 8pm on 28 December, a Sunday night which for most people would be their last evening before heading back to work the following day.

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