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Posts tagged with Ecommerce

stats

15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

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made.com

MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.

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waitrose tmall

China: How can Waitrose profit where ASOS couldn't?

Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.

Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.

But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?

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Unlock Amazon's Buy Box with the power of data

The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle.

It's like you're wandering around, holding a map with no clear trail and a compass that doesn't really work.

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asos.cn

Five reasons ASOS is pulling out of China

ASOS is calling time on its Chinese adventure.

It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff will go.

Here are five reasons ASOS pulled the plug.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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Top 10 digital marketing stats of the week

Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. 

Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. 

Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy. 

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How online retailers can improve price optimization strategies

The key to price optimization doesn't lie in retailers' speed of price changes, it lies in the accuracy and calculation.

Over the past couple of years, speed has been the name of the game in the retail industry.

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screwfix site

Five UX lessons retailers can take from Screwfix.com

Screwfix has recently upgraded to a responsive website.

Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.

Here are a few features worth considering.

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Three ways to optimize for Amazon's pricing strategy

Amazon has become synonymous with great deals.

Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years).

But what's Amazon’s actual strategy when it comes to pricing?

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globe

Five tips for retailers targeting international expansion

It’s no surprise that retail brands are increasingly looking to expand beyond their core market.

The opportunity to become established at an international level, engage new customers and ultimately, open up additional revenue streams is an enticing prospect for any brand with ambitions for growth.

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