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Are you a brand struggling to build or evolve to a direct to consumer model? Are you trying, but failing? Are sales from the digital channel below expectation?
Or, are you a brand that has not yet made the move to a direct to consumer model, and still unsure if that is a move you should be making?
If you answered yes to any of these questions, this article is written for you.
Russia is currently in the spotlight, preparing to host the Winter Olympics, with all the associated negative press for its government.
But whatever the irregularities of Vladimir Putin, Russia has the third highest economic growth rate in the world.
Although online sales in Russia account for just 2% retail sales, this is estimated to rise to 5%, or $46bn, by 2015 according to Morgan Stanley.
And Russian internet users are in thrall to overseas brands. In 2013 the top 25 brands searched for on Yandex, the top Russian search engine with 61% share, were all overseas fashion brands.
So what are international ecommerce outlets waiting for? Shouldn’t everyone be importing into Russia?
One new hurdle to expansion into Russia is increased complexity in shipping since new import laws were implemented in December 2013.
What do you need to know about Russia, who’s already taking advantage and how can you follow suit? This post and our Russia Digital Market Landscape report can help.
In 2013, 30m people were shopping online in MENA according to PayPal. This was an increase of 65% from 2011.
Saudi Arabia was the top buying country in a region of high average income per capita (e.g. more than $100k in Qatar).
But what of the rest of the region? How does it compare with the rest of the world and what sort of numbers are we talking about?
In this post I’ve rounded up some stats shared by the COO of Aramex, Iyad Kamal, at MetaPack’s Delivery Conference this week.
House of Fraser launched a redesigned version of its site earlier this week, with a focus on catering for touch screen users.
I've been asking Executive Director for MultiChannel at House of Fraser Andy Harding about the thinking behind the relaunch...
If you’re not familiar with vente-privee, it’s a French pure play selling famous brands at 50% off retail price. And it does it on a big scale.
The company had €1.5bn turnover in 2013, an increase of 18% year on year.
120,000 parcels are shipped every day by vente-privee to eight EU countries and also to the US. It’s the number one fashion brand in France and the fourth biggest brand in all French B2C distribution.
I listened to Seb Bellone, Head of European Transport and Distribution at vente-privee, who gave me these stats at MetaPack’s Delivery Conference this week.
I thought I’d lay the stats out for you, so you can get an idea of the scale that vente-privee works on and how they deal with delivery.
There are many brands who have not considered selling on marketplaces like eBay and Amazon, let alone Ozon, Tmall and Allegro.
But it’s an opportunity only the foolish would dismiss out of hand. For many brands it can bring in another big chunk of revenue if done well and a customised page on eBay for example, doesn’t necessarily devalue a brand’s image.
BMW is one example of a company that successfully dipped its toe and then plunged into marketplaces. In fact, BMW used eBay before it had any of its own ecommerce functionality.
I attended the MetaPack Delivery Conference this week and heard from Al Gerrie of We Are Pentagon about the advantages of selling on marketplaces and what brands should look out for.
So what is there to know?
Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures.
Chief among these are the crypto-currencies such as Bitcoin.
But what are they, where did they come from, and are they really a threat to the traditional monetary system?
With more than half of its traffic coming from mobile, House of Fraser has today launched a redesigned version of its site with the emphasis on the user experience for touch screen devices.
This marks a change in strategy for the company: designing for the mobile customer now comes before desktop or laptop.
I've been looking at the various sections of the new site...
Replatforming and deploying major updates are some of the most stressful moments for an ecommerce team.
These moments are vital for staying ahead of the competition, for introducing innovative new features or responding to user testing, but they’re also the point at which things can go most wrong.
Too often when you or your agency throw the hypothetical switch you end up with a site that’s got serious bugs or, even worse, no site at all.
What can you do to ensure that the deployment of your new platform, or of important revisions to your existing one, run seamlessly and effectively?
In 2013, 83% of retailers gave customers a choice of home delivery options, though less than half (47%) of retailers offered three or more services.
Micros has released its 2014 Multichannel Retail Delivery Report, in which 239 retail websites were tested for their delivery flexibility, customer service and delivery performance.
Here we’ll be taking a specific look at the range of delivery options available from retail websites and how they compare year-on-year.
Ordering online from Dr Martens is enjoyable. There are lots of shoes and boots that I want in my life, such as the Pendleton pictured here.
But Dr Martens doesn’t accept in-store returns.
This is something that, with the advent of multichannel retail, consumers have come to expect. I wonder how this is affecting buyers and business?
Alternative payments only account for a small proportion of ecommerce transactions in the US and UK, however methods such as e-wallets, direct debits and cash on delivery continue to show strong growth in other regions.
Therefore it’s a feature that businesses can't ignore, particularly at a time when many e-tailers are seeking to expand into international markets.
A new report from WorldPay highlights the way in which the use of alternative payments (AP) differs across global markets, with PayPal shown to be the most popular AP method globally, though Chinese companies Alipay and Tenpay are also popular and growing at a faster rate.
It’s estimated that alternative payments accounted for 43% of all online transactions in 2012, a figure that is predicted to rise to 59% by 2017 (though predictions should always be treated with some scepticism).