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Posts tagged with Ecommerce

future shop

Reinventing, or perhaps just finessing, retail for 2014

What do customers want in a multichannel experience and how will technology help deliver it in 2014?

Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.

Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.

Here are the best bits:

1 comment

15 tiny UX elements that can make a big difference

Small details can make a big difference to the user experience, saving users' time, making it easier for them to spend money, or just generally making it more enjoyable. 

Some of these things are so widespread and expected now that you don't even notice them, such as postcode lookup tools on sites. They were not always there, and save you a lot of hassle. 

So, inspired by sites like littlebigdetails, I've rounded up 15 examples of little UX touches I've come across myself, or have found via sites like Pinterest. 

Some are obvious, some less so, and there is a general ecommerce slant to this list. Please suggest any examples you've seen lately...

21 comments
create pilates

20 beautiful examples of persuasive ecommerce design

Let’s say you have a great product or service. 

Let’s also say that whatever SEO, SMO or PPC strategy you’ve used (or not used) is successfully driving traffic to your ecommerce site, and that when those potential customers have clicked through to your homepage, or landing page, you're confident that it ‘looks good’.

Finally let’s say your site even provides a fine user experience. No real complaints. Everything works as it should.

So now what? 

Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate?

12 comments

Has referral marketing come of age?

Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.

In this article I put forward the case for referral sales and why it could take over from brand ecommerce.

3 comments

20 inspirational examples of product page copy

Earlier on, I published a post looking at best practices for product page copy, now it's time to show some examples of ecommerce sites doing this well. 

In a nutshell, copy should be easy to read and scan, it should sell the benefits of the products and entice shoppers to make a purchase. 

Different approaches will work for different sites, so some of these examples are descriptive, some funny, and some technical...

14 comments

What makes great ecommerce product page copy?

Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer's descriptions on their pages. 

Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive.

It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions. 

I've rounded up some examples of great product page copywriting here, but first some views from the experts on the essentials for effective copy...

8 comments
turkey

The best of the Econsultancy blog from November

As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.

Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.

Feel free to comment on any of the posts, as our authors are always keen to extend the debate.

2 comments
Facebook logo

10 interesting digital marketing statistics we've seen this week

It's Friday again, so here is a collection of statistics for you to enjoy.

This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.

And for more digital marketing stats, check out our Internet Statistics Compendium.

0 comments

Understanding the traits of online shoppers to drive conversions

Research has identified that just over 1% of an ecommerce site’s users contribute 40% of its revenue.

By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase.

So what are the traits of these very different consumers and how can you use this information to convince them to shop more, not less?

3 comments
Fallen hero logo

Fallen Hero’s responsive website shows improved traffic and conversions

UK based online fashion store Fallen Hero recently launched a new responsive website and has experienced a 143% rise in revenue on tablets alone.

We humble lot at Econsultancy have been trumpeting responsive design as the key way for ecommerce to capture the fast increasing mobile and tablet owning market for a while now, and many brands are reaping the rewards already.

Let’s take a deeper look at one of the newest additions to the responsive design club, and then see if the rest of the stats back up our claims.

3 comments
oban multilingual logo

Eight cultural differences that impact conversion

You have a website, or perhaps you have multiple websites, and you want to ensure that conversion in markets outside of UK and US is as high as possible.

In this case, especially for markets in the Middle East and Asia, it pays to know how a country’s culture will impact interaction with your content.

Joe Doveton, Director of Conversion Services at Globalmaxer delivered a fascinating talk at last week’s IDF, run by Oban Multilingual. Here are some of my practical takeaways.

Whatever market you are approaching, make sure you have considered how these eight factors play.

If you’re interested to learn more about international digital marketing, check out Econsultancy’s training courses.

4 comments
Cath Kidston Christmas widgets

Making the most of affiliate marketing this Christmas

We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.

Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.

For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.

This is only going to increase as we move towards December.

4 comments