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The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors.
Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.
I really enjoyed reading Graham’s article about great ecommerce product page copy last week. It set me thinking all afternoon and all night.
Ecommerce is an area I spend most of my time working in, both on my own ecommerce websites, and my clients’ ecommerce websites.
While a lot of the people that contributed to Graham’s article represent 'the big boys' of ecommerce and online marketing, I wanted to share my personal experience with writing ecommerce copy.
My operations are a lot smaller than those of the contributors to Graham’s article, but at the same time my experience is just as important to 'the little guys' out there, running ecommerce websites on a shoestring budget.
You don’t necessarily have to add amazing functionality to your product pages in order to make sales. Perfect the copy and you’ll be well on the road to success.
Here are some interesting stats from around the world, covering search, ecommerce in Russia, Germany and elsewhere.
For more digital stats, see Econsultancy's Internet Statistics Compendium.
What do customers want in a multichannel experience and how will technology help deliver it in 2014?
Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.
Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.
Here are the best bits:
Small details can make a big difference to the user experience, saving users' time, making it easier for them to spend money, or just generally making it more enjoyable.
Some of these things are so widespread and expected now that you don't even notice them, such as postcode lookup tools on sites. They were not always there, and save you a lot of hassle.
So, inspired by sites like littlebigdetails, I've rounded up 15 examples of little UX touches I've come across myself, or have found via sites like Pinterest.
Some are obvious, some less so, and there is a general ecommerce slant to this list. Please suggest any examples you've seen lately...
Let’s say you have a great product or service.
Let’s also say that whatever SEO, SMO or PPC strategy you’ve used (or not used) is successfully driving traffic to your ecommerce site, and that when those potential customers have clicked through to your homepage, or landing page, you're confident that it ‘looks good’.
Finally let’s say your site even provides a fine user experience. No real complaints. Everything works as it should.
So now what?
Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate?
Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.
In this article I put forward the case for referral sales and why it could take over from brand ecommerce.
Earlier on, I published a post looking at best practices for product page copy, now it's time to show some examples of ecommerce sites doing this well.
In a nutshell, copy should be easy to read and scan, it should sell the benefits of the products and entice shoppers to make a purchase.
Different approaches will work for different sites, so some of these examples are descriptive, some funny, and some technical...
Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer's descriptions on their pages.
Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive.
It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions.
I've rounded up some examples of great product page copywriting here, but first some views from the experts on the essentials for effective copy...
As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.
Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.
Feel free to comment on any of the posts, as our authors are always keen to extend the debate.
It's Friday again, so here is a collection of statistics for you to enjoy.
This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.
And for more digital marketing stats, check out our Internet Statistics Compendium.
Research has identified that just over 1% of an ecommerce site’s users contribute 40% of its revenue.
By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase.
So what are the traits of these very different consumers and how can you use this information to convince them to shop more, not less?