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Posts tagged with Ecommerce

Has referral marketing come of age?

Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.

In this article I put forward the case for referral sales and why it could take over from brand ecommerce.

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20 inspirational examples of product page copy

Earlier on, I published a post looking at best practices for product page copy, now it's time to show some examples of ecommerce sites doing this well. 

In a nutshell, copy should be easy to read and scan, it should sell the benefits of the products and entice shoppers to make a purchase. 

Different approaches will work for different sites, so some of these examples are descriptive, some funny, and some technical...

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What makes great ecommerce product page copy?

Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer's descriptions on their pages. 

Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive.

It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions. 

I've rounded up some examples of great product page copywriting here, but first some views from the experts on the essentials for effective copy...

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turkey

The best of the Econsultancy blog from November

As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.

Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.

Feel free to comment on any of the posts, as our authors are always keen to extend the debate.

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10 interesting digital marketing statistics we've seen this week

It's Friday again, so here is a collection of statistics for you to enjoy.

This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.

And for more digital marketing stats, check out our Internet Statistics Compendium.

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Understanding the traits of online shoppers to drive conversions

Research has identified that just over 1% of an ecommerce site’s users contribute 40% of its revenue.

By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase.

So what are the traits of these very different consumers and how can you use this information to convince them to shop more, not less?

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Fallen Hero’s responsive website shows improved traffic and conversions

UK based online fashion store Fallen Hero recently launched a new responsive website and has experienced a 143% rise in revenue on tablets alone.

We humble lot at Econsultancy have been trumpeting responsive design as the key way for ecommerce to capture the fast increasing mobile and tablet owning market for a while now, and many brands are reaping the rewards already.

Let’s take a deeper look at one of the newest additions to the responsive design club, and then see if the rest of the stats back up our claims.

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Eight cultural differences that impact conversion

You have a website, or perhaps you have multiple websites, and you want to ensure that conversion in markets outside of UK and US is as high as possible.

In this case, especially for markets in the Middle East and Asia, it pays to know how a country’s culture will impact interaction with your content.

Joe Doveton, Director of Conversion Services at Globalmaxer delivered a fascinating talk at last week’s IDF, run by Oban Multilingual. Here are some of my practical takeaways.

Whatever market you are approaching, make sure you have considered how these eight factors play.

If you’re interested to learn more about international digital marketing, check out Econsultancy’s training courses.

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Cath Kidston Christmas widgets

Making the most of affiliate marketing this Christmas

We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.

Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.

For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.

This is only going to increase as we move towards December.

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Five stat-packed Christmas ecommerce infographics

With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog

As ever, we're expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role. 

Here are five Christmas-themed ecommerce infographics packed full of stats...

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content marketing tactics - a breakdown of what brands produce

10 interesting internet marketing stats we’ve seen this week

This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.

Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.

For more internet marketing statistics, check out Econsultancy's Internet Statistics Compendium.

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Start Me Up! A profile of MyGoodness, 'buy to give' ecommerce

I recently wrote a round-up post on the fairly new phenomenon by 'buy to give' ecommerce sites. One of the featured sites was MyGoodness.com.

I've been talking to its founders to find out more about its founding ethos and the future of the platform.

Will buy-to-give become a larger part of charities' efforts and charitable 'donations', as the consumer urge continues unabated?

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