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Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Brands could find that their efforts to market to users on Instagram are about to get more complicated.
On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.
Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.
For years many have argued that Facebook is the biggest threat to Google's dominance on the web, and some have even suggested that the social networking giant could one day challenge Google in search.
The latter remains to be seen, but Facebook has taken a major step in that direction with the launch of Search FYI.
Marketers frustrated by the effects of Facebook's algorithm change have a new tool in their arsenal.
In an effort to make product reviews more useful to its customers, Amazon is making several major changes to the way reviews are displayed and ratings are calculated.
On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts.
Facebook is an important source of traffic for many companies, including online publishers.
And a new search engine Facebook is testing in its iOS mobile app could enable the world's largest social network to generate even more referrals for third parties.
Executing successful social media marketing campaigns has become more costly over the years, and for many brands, organic success is harder and harder to find. But that doesn't mean it no longer exists.
Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content.
In February of this year Facebook turned 10, and what a wild ride it has taken all of us on.
Retailers, brands and celebrities (for the sake of this article these three groups will be referred to as 'retailers') quickly realised Facebook was the go to social media channel, stimulating brand buzz and developing direct consumer relationships. Facebook was the social golden child.
Now, these very same Retailers are accusing Facebook of intentionally reducing 'organic reach' purely for commercial gain.
While the retailers' accusation of Facebook is convenient, there are two sides to this story.
Last night Facebook revealed changes to the algorithm it uses to determine which stories appear in a user's news feed.
This was an interesting development for a number of reasons. Here are my five takeaways and learnings for brands
Businesses have always struggled to measure quality. The challenge in social media is no better. In fact, it’s considerably worse.
Even the best attempts at measuring quality of a customer relationship, such as Net Promoter Score (NPS), rely on numbers, in the case of NPS a ranking from one to 10, and this has always seemed somehow inadequate to convey the different values and feelings involved.
Google has done a reasonable job of measuring the quality of content published online and ranking it accordingly, yet if you search for “social media quality” you’ll be presented with a list of deeply mediocre, SEO-focused blog posts on the topic.
Perhaps Google’s Authorship will fix this, but the challenge is clear.
So what does quality mean in the context of social media?