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Posts tagged with Edison Research/Arbitron Internet & Multimedia Study

Is Twitter 'mainstream'? It's complicated

Twitter seems to be everywhere these days. Twitter has gone way beyond techies and first-adopters. It's now used (and promoted) by major brands, celebrities and politicians, amongst many others.

From this perspective, Twitter would appear to be quite 'mainstream'. But is it? Based on the figures published in this year's Edison Research/Arbitron Internet & Multimedia Study, the answer is...it depends on what you mean by 'mainstream'.