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Posts tagged with E Harmony

Online dating: can 'paid' survive 'free'?

The global economic meltdown that occurred in 2008, and the ripple effects that can still be felt today, had a profound impact on internet business models. The notion that services free to the consumer would dominate suddenly didn't look so good anymore. Charging consumers directly for services was suddently sexy again.

But that isn't necessarily true across the board. In the market for online dating services, where millions of consumers have ponied up to join sites that promise a shot at love, 'paid' has found it difficult to compete with 'free'.

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