Posts tagged with Eircom

Five tips for using Facebook for customer service

If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.  

Although most brands use social media to market themselves, relatively few provide really excellent customer service.

Here are my top five tips for getting customer service right on Facebook...

13 comments

Will Olympics sponsors make the most of social?

Billions are spent by global brands on sports sponsorship. Olympic sponsors will have to learn the lessons from last year's World Cup and make the most of social media to get value out of their sponsorship deals.

2 comments