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In the run up to the 2016 US presidential election, how successfully are candidates using social media and online content to engage with voters?
A new infographic from Cognitive Match takes a look at the numbers in a different way. In the aftermath of the election, they have taken a step back and have compared the shift in social media and voter patterns in swing states between the 2008 election and the 2012 and how the spend on online ads have increased.
On May 7, 2012, François Hollande took over from Nicolas Sarkozy as President of France. If, for many, the final vote was read as an indictment against Sarkozy, more than a vote for Hollande, both candidates outdid themselves equally in one area: they were both equally inept at handling the social media opportunity.
As we reflect on the Obama-Romney duel, one can observe that social media and politics are inextricably linked. While social media has had a well-noted impact in the Arab Spring and, increasingly, in deeply controlled countries such as Saudi Arabia and China, the relationship has even more impact in a democratic forum, where openness and liberty of expression are enabled, along with the potential for anonymity.
Today at Digital Cream in San Jose, Chris Tolles of Topix started the day of round tables and discussions by looking at how marketers can model their campaigns on political campaigns.
As we gear up for the next US election this fall, the topic is not only timely but as the presidential campaigns move rapidly to their end in the upcoming months, there are continual lessons to be learned.
The last UK election was touted by many as the first ‘truly social’ vote. There’s some truth to this, given the huge growth in uptake of social networks from 2005 to 2010, improvements to internet access and consumer awareness of these channels.
Plus, there was influence from the party leaders themselves as most of them tried to emulate the success of Obama’s 2008 campaign.
Now in the US, just a day ahead of the Iowa caucuses (widely accepted as the first major electoral event in the run-up to the presidential election) the same prediction is being wheeled out again. Where Obama blazed a trail, others now seek to follow.
David Cameron could have won an outright majority had his party fully learned the lessons from the Obama presidential campaign, according to a study by Tamar.
Its Political Search Index asserts that the UK's political parties missed an opportunity to win over more voters through online engagement, and that a more personalised approach could have yielded better results.
More than ever, it's crucially important for brands to be timely, relevant and engaging. In the first truly digital UK general election, we've already seen that the main political parties could do a lot more to improve their websites and online campaigns. But what about companies?
Here are some examples of brands who have jumped on the election bandwagon, by launching topically-themed marketing campaigns and products.
Having taken a look at the Labour and Conservative iPhone apps recently, I have come across an app that is potentially useful for all voters, not just the party faithful.
The Election 2010 iPhone app is the work of Stuart Sharpe, and it provides a wealth of information about the election.
With the election in full flow two members of my team at Net Media Planet, John Hillman and Matthew Ncube, decided to monitor the main political parties’ PPC activity.
Here’s their take on where the three parties have all been going wrong.
Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives' emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment.
In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines.
I was due to follow up on my previous post about the three main parties' email strategy, so I've looked at Nielsen's findings, as well as some of my own...
As well as doing better than expected in the polls, the Liberal Democrats website is best out of ten political party sites in the UK, with the Conservatives in second place, and Labour's site at number seven.
This is the verdict of a Webcredible study of UK party websites, which gives the Lib Dems' site 80%, while the Conservatives scored 67% and Labour on 48%.