Posts tagged with Electric Artists

Econsultancy's Peer Summit: What we learned.

Econsultancy held its first American Peer Summit this week, and we learned a lot from the marketers who gathered in New York at the Metropolitan Pavilion.

We brought together about 100 digital marketers from such brands as Conde Nast, The Wall Street Journal, JP Morgan and Yahoo, and sat them down together to discuss their issues and upcoming plans in roundtable discussion led by experts on such topics as email marketing, social media, user experience and site optimization.

It was an off-the-record event, but there were some themes that continued to pop up. Many digital marketers at large brands are seeing a shift in acceptance of online marketing in their companies, though getting their online and offline teams to cooperate on advertising buys and large decision-making is still an uphill battle.