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Posts tagged with Ellie

Yoga-wear challenger Ellie’s new disruptive digital play

Being a new brand in a rather saturated market such as activewear, you'd assume it would be hard to get traction, but with all the press this month around yoga-wear startup “Ellie,” I simply had to find out more.

Especially as they’re poising themselves to dislodge current activewear darling, Lululemon.

If you haven’t seen any of the coverage from BrandChannel or others, some highlights of their interesting, and perhaps disruptive strategy include the offer of a subscription model with a completely online offering and in-house manufacturing.