Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly.
Now please don’t take this the wrong way. There was nothing exactly wrong with this particular email's copy per-se, nothing that I could put my finger on exactly.
But they just didn’t read very well and to be honest, that made me doubt the credibility of the business, let alone the marketing campaign.
I do realize that I may be quite unique in these instances, as many people who are not interested in the industry, or indeed writing, may not notice.
To be honest, I blame my hatred of terrible spelling and grammar on Facebook and other social media platforms, where I am forced to look at it every day. It’s a shame.
However, I thought I would share my thoughts on the blog just in case anyone else agrees. And by ‘my’ thoughts, I mean some great tips taken from our Email Marketing Best Practice Guide, which has just been released today.
It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient to unsubscribe from legitimate marketing email.
This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email.
So, is this going to be a disaster for some email marketers? Or is this new process just a little different from something that first saw the light of day in 2009…..
Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue.
However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems.
The Email Marketing Speed Imperative study, published by Econsultancy in partnership with dotMailer, looks at how much impact the ease and speed of use of email marketing technology has on the channel's success.
The research also explores what is the dollar value of a faster-to-use email system in return on investment terms? How is email list growth affected by the responsiveness of email technology? How do most email marketers divide their time between nine key activities, and how should they be allocating it for maximum success?
The best marketing in the moment is almost enough to cheer up commute-weary Londoners today.
I've rounded up 10 brands that have used Twitter, Vine or email to market in the moment and try to make the most out of the London Underground strike action.
If you've seen any more, do add them to the comments below.
If you're a small to medium-size travel or experience brand, the following three strategies are sure to help you increase conversions and retention rates.
If you're a big player in the sector, take a look anyway. There might be a gap that one of these could fill or a little inspiration.
Either way, I hope you find them to be useful.
It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing.
In 2014, I predict that “Email is dead” will be the most popular headline in articles, blogs and tweets about email marketing, closely followed by 'email isn’t dead.'
For seven more predictions, read on…
How much email is too much email? That is the question.
Marketers need to strike a fine balance between staying top of mind and relevant to their customers without overwhelming them or coming across as spammy.
The frequency in which companies send email messages varies depending on the industry, business model and time of year, and should also be influenced by targeting and segmentation.
Ultimately each company will have their own formula for email marketing, but there are still some useful case studies available that can act as a starting point for testing new campaigns.
One that recently arrived in my inbox came courtesy of insurance company Aviva, which achieved a 48% increase in the number of car and home insurance quotes requested by prospective customers after adopting a ‘send more email’ approach.
The average man finds buying jewellery daunting. I am an average man.
By the way, this article is subtitled my ‘my poor customer experience’ or ‘less than luxury email’ or perhaps ‘why aren’t luxury retailers all over this stuff?’
I was trying to buy some jewellery for my girlfriend and because I was nervous about it, I first contacted Tiffany by email.
The reason I did this was also because the ring was out of stock on their website in the size I was after.
This started a chain of annoyances that I thought I should share, and other sites can learn from.
With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future.
However it is also a time to look back on the past 12 months to reflect and see if there are any lessons to be learned from past experiences.
Therefore there’s no better time to re-read some of the excellent surveys and reports that Econsultancy’s award-winning research team produced in 2013.
The publications cover a broad range of topics including mobile, user experience, marketing budgets, personalisation, email, SEO, cross-channel marketing, conversion rate optimisation and content management.
So put the kettle on, sit back, and improve your mind with these intriguing digital marketing and ecommerce statistics...
At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives.
Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame?
What criteria should be used to judge the optimum moment to begin and how should the programme develop?