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Posts tagged with Email Automation

Is email automation the beginning, the end, or just one of the bits in the middle?

Email has come a long way in the last couple of years with automation, optimisation and big data all being appended to the humble ole email. But where does this leave email marketers?

What should we be automating and why? Are campaign emails dead? Is it just easier to batch and blast?

In this piece I will look at two major objectives for marketing email and discuss what is automated and what is not.

Oh and don’t worry, I’ll mention big data too!  

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Q&A: XYDO CEO Eric Roach on email automation

XYDO launched its new curated content email platform this week after testing its service on a range of companies from professional basketball teams to FX brokers.

Last month, it sent out over 12 million emails tailored from a pool of content based on what three million people have been sharing on social networks that day. Marketers continue to discuss how to keep a personal touch in marketing automation. Though XYDO send out automated emails, they have seen a five percent increase in open rates across the board.

We spoke to Eric Roach, CEO and co-founder XYDO, to find out more about their approach and success so far.